[Hiring] VP, Go-to-Market Strategy & Execution @GoodRx

Role Description

The VP, Go-to-Market Strategy & Execution will lead the development and execution of the company’s commercial go-to-market strategy for Pharma Solutions. This role will be responsible for defining how the organization brings its solutions to market, including:

• Market positioning
• Commercialization strategy
• Product monetization
• Product launch planning
• Cross-functional execution across sales, marketing, product, and client success teams

This leader will ensure the organization has a clear, scalable GTM model that accelerates growth, drives market adoption, and maximizes customer value. The role requires strong strategic thinking, operational rigor, and the ability to align multiple teams around a unified commercial strategy.

This role reports to the Chief Commercial Officer & President of Pharma Solutions and will work closely with sales and customer success leadership.

Key Responsibilities

• Go-to-Market Strategy
  • Define and lead the end-to-end go-to-market strategy for Pharma Solutions offerings.
  • Develop clear commercialization strategies for new and existing products.
  • Identify priority growth opportunities across pharmaceutical manufacturers, brands, advertising agencies, and market access stakeholders.
  • Ensure GTM strategies align with company revenue objectives and broader commercial priorities.
• GTM Execution & Product Launch Leadership
  • Lead the planning and execution of product and solution launches across the pharma portfolio.
  • Develop launch frameworks that include:
    • Market readiness plans
    • Sales enablement materials
    • Messaging and positioning
    • Customer engagement strategies
  • Establish repeatable GTM processes that allow the organization to efficiently bring new solutions to market.
• Commercial Positioning & Market Strategy
  • Define and refine the value proposition and messaging for pharma solutions in partnership with marketing and product teams.
• Cross-Functional Commercial Leadership
  • Drive collaboration across teams to ensure the organization operates with a cohesive commercial strategy and execution plan.
  • Establish operating rhythms and processes to support GTM planning, prioritization, and execution.
  • Serve as the cross-functional leader for go-to-market execution, ensuring alignment across:
    • Sales
    • Product & Engineering
    • Marketing
    • Customer success
• Sales Enablement & Market Activation
  • Equip the sales organization with the tools and resources needed to effectively sell the company’s solutions.
  • Support strategic deals by helping position solutions and articulate value to pharmaceutical clients.
  • Develop sales enablement strategies including:
    • Commercial playbooks
    • Competitive positioning
    • Customer narratives
    • Training and enablement resources
• Market Intelligence & Competitive Strategy
  • Use market insights to guide GTM strategy, product prioritization, and commercial investments.
  • Monitor industry trends, competitive dynamics, and emerging opportunities within:
    • Pharmaceutical commercialization
    • Market access innovation
    • Digital health engagement
    • Patient affordability and access solutions
• Performance Measurement & Continuous Optimization
  • Define and track KPIs that measure the effectiveness of GTM strategies and commercial execution.
  • Analyze market adoption, program utilization, customer engagement, and commercial performance.
  • Continuously refine GTM strategies based on performance insights and evolving market needs.

Qualifications

• 12+ years of experience in commercial strategy, go-to-market leadership, or product commercialization
• Experience working with pharmaceutical manufacturers, digital health platforms, or healthcare technology companies
• Demonstrated success launching and scaling B2B healthcare or pharma solutions
• Strong understanding of pharmaceutical market access, commercialization, and brand strategy
• Proven ability to lead cross-functional initiatives across product, marketing, and sales teams
• Excellent executive communication and stakeholder management skills

Key Success Metrics

• Successful product and solution launches
• Adoption and utilization of new offerings
• Speed to market for new solutions
• Sales enablement effectiveness
• Market penetration across target pharma segments
• Contribution to revenue growth from new offerings

Benefits

• Medical, dental, and vision insurance
• 401(k) with a company match
• Employee Stock Purchase Plan (ESPP)
• Unlimited vacation
• 13 paid holidays
• 72 hours of sick leave
• Mental wellness and financial wellness programs
• Fertility benefits
• Generous parental leave
• Pet insurance
• Supplemental life insurance for you and your dependents
• Company-paid short-term and long-term disability