[Hiring] Vice President, Media Products @Circana

Role Description

The Product Leader, Media will own the strategy and evolution of products that help clients plan, measure, and optimize media investments. This role will connect media exposure, consumer behavior, and business outcomes across channels, delivering solutions that enable advertisers, agencies, retailers, and media partners to improve performance and demonstrate impact.

Job Responsibilities

• Define the media product strategy, roadmap, and investment priorities.
• Lead the development of media planning, measurement, attribution, and optimization capabilities.
• Identify solutions that connect media activity with sales, consumer behavior, and business outcomes.
• Partner with data science and engineering teams to operationalize measurement methodologies.
• Engage advertisers, agencies, retailers, publishers, and platforms to understand evolving needs.
• Support product commercialization, pricing, packaging, and go-to-market activities.
• Monitor developments across digital, television, social, retail media, and emerging channels.
• Establish performance measures for product adoption, client outcomes, and revenue growth.
• Represent Circana’s media product vision with senior clients and industry partners.

Requirements

• Significant experience in media, media measurement, AdTech, MarTech, analytics, or product management.
• Knowledge of media planning, attribution, incrementality, optimization, and performance measurement.
• Understanding of advertiser, agency, retailer, publisher, and platform needs.
• Experience launching and scaling enterprise data or analytics products.
• Strong commercial and strategic leadership capabilities.
• Executive-level communication and client engagement skills.
• Bachelor’s degree or equivalent experience.

Circana Behaviors

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location

US Remote

Compensation

The salary range for this role is $268,000 USD to $282,000. This job is also eligible for bonus pay.

Benefits

• Comprehensive package of benefits including paid time off.
• Medical/dental/vision insurance.
• 401(k) to eligible employees.

Application Process

You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening.