[Hiring] Staff Product Manager @Fetch

Role Description

We're looking for a Staff Product Manager to lead the strategy and build of Fetch’s new outcome-based ad platform. This is a 0-to-1 build of Fetch’s next generation ad manager, an AI-native platform that reimagines how advertisers buy, manage, and measure campaigns on Fetch.

Your scope is the end-to-end Ad Manager experience. You’ll own key business decisions including:

• What kind of ads to allow vs deprecate
• How to present and bundle Fetch’s ad formats
• How to build an ad buying and setup experience in an AI-first world

Campaign creation, reporting, product catalog, billing, and creative generation/management are all features you’ll need to deeply think about.

We're looking for someone who can effectively balance strategic thinking with execution. You’ll be setting a year-long strategy and communicating it to our exec team as well as diving into the details of Fetch’s ads systems in order to improve them.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

Qualifications

• 6+ years of product management experience, including 3+ years building advertising technology, particularly ad managers and buying experiences
• Deep end-to-end understanding of advertising platforms, including campaign management, reporting, billing, and the operational systems that support advertisers
• Experience building 0-to-1 products and leading customer migrations from legacy systems to new platforms
• Comfortable partnering with engineering on platform architecture, APIs, system design, and data flows, translating complex business requirements into scalable technical solutions
• Strong analytical skills: you define success metrics, prioritize investments using data, and measure business impact
• AI-native mindset: you use AI tools daily and proactively identify opportunities to redesign products and operational workflows through AI and automation
• Proven ability to lead through influence, aligning Engineering, Finance, Sales, Sales Ops, Data, and executive stakeholders around a clear product strategy, and to raise the bar for other PMs
• Strong product judgment and ownership mindset. You thrive in ambiguity, drive complex initiatives from strategy through execution, and dive into the details to deliver exceptional user experiences.

Requirements

• Define and evangelize Fetch’s ad manager strategy - owning the operational foundation that enables advertisers to transact on Fetch at scale
• Build the core ad buying experience including campaign creation and reporting - deeply thinking about how agents and AI can and should change the advertiser experience
• Ensure that our new ad manager serves the need of internal stakeholders including Finance, AdOps, AIOps, Fraud, and the Catalog teams through integrations with internal systems-of-record
• Drive the migration of Fetch’s many large advertisers from existing systems to the new ad buying experience
• Partner closely with Engineering, Design, GTM, and Data teams to balance the needs of the business while building an industry-leading advertiser experience
• Mentor 2 Product Managers owning integrations and core ad buying capabilities