[Hiring] Staff/Principal Product Manager, Patient Experience @Wheel

Role Description

As a Staff/Principal Product Manager, Patient Experience at Wheel, you will own the strategy and roadmap behind the consumer-facing experience that patients use to access care through our enterprise partners. This is a B2B2C role: our patients interact with Wheel through partner brands, so you'll need to design experiences that satisfy a consumer's expectations for a modern healthcare product while also meeting the technical, brand, and compliance requirements of large enterprise partners.

You'll operate at a systems level, connecting patient-facing experience decisions to the underlying clinical, operational, and platform architecture that makes those experiences possible. You bring real hands-on experience shaping AI-powered product, not just using AI tools in your own workflow. This is a builder role for a senior product leader who can set a multi-year vision for patient experience and drive it forward through close, hands-on partnership with Engineering.

What You'll Do (Job Duties/Responsibilities)

• Strategy & Vision
  • Define the multi-year vision and roadmap for the patient experience across Wheel's white-labeled consumer surfaces, balancing partner-specific requirements with a coherent, scalable core product.
  • Establish a point of view on where the patient experience should be standardized across partners versus configured per partner, and build the frameworks to support that decision-making.
  • Translate enterprise partner requirements across market segments into a unified product strategy that serves patients well regardless of the front door they came through.
  • Champion design as a strategic differentiator; work hand-in-hand with Design to set a bar for what a trustworthy, AI+human powered patient experience looks like at scale.
• Systems Thinking & Cross-Functional Execution
  • Map the patient journey end to end, from first touchpoint through clinical encounter to follow-up, and identify where friction, drop-off, or trust gaps occur.
  • Partner closely with Engineering, Clinical Operations, and partner-facing teams to design solutions that hold up across a distributed network of clinicians and multiple partner integrations.
  • Define the product requirements, success metrics, and evaluation criteria for AI-driven capabilities within the patient experience, including partnering on model and product tradeoffs and on iteration post-launch based on real usage data.
  • Break down ambiguous, cross-functional problems into clear requirements and plans, and drive alignment with Engineering from concept through launch and iteration.
• Cross-Functional Leadership
  • Act as a primary product voice in conversations with Account Management and their enterprise partners about patient experience, translating patient experience strategy into terms that resonate with partner stakeholders.
  • Communicate vision, tradeoffs, and progress clearly to executive leadership, engineering teams, and non-technical partner stakeholders alike.
  • Mentor and influence other product managers on systems thinking and product craft in partnership with their managers.

Qualifications

• 8+ years of product management experience, with a track record of owning consumer-facing products at a senior or lead level (Staff, Principal or equivalent scope).
• Direct experience building consumer products, ideally including B2B2C or white-label models where the end user and the paying customer are different.
• Demonstrated systems thinking: experience designing products that span multiple stakeholders, technical layers, or partner integrations.
• Real, hands-on experience delivering AI-powered products and features, not just using AI tools in your work.
• Experience navigating the tension between enterprise partner requirements and end-user needs in a B2B2C model, particularly within healthcare or other highly regulated industries.
• Outstanding written and verbal communicator who can move fluidly between consumer experience detail and executive-level strategy.
• A track record as a builder: comfortable in ambiguity, willing to get hands-on with design, data, or requirements detail when needed to keep Engineering moving fast.

Skills & Competencies

• Mix of vision and execution: able to set a compelling multi-year direction and also drive the week-to-week product decisions that translate into shipped work.
• Strong product sense for consumer experience, balanced with the operational and technical judgment needed for a B2B2C model.
• Experience partnering with enterprise or channel partners on product decisions.
• Technical fluency across APIs, integration patterns, and platform product design.
• Comfortable synthesizing input from clinical, engineering, data, and partner stakeholders into a clear product direction.
• Data-driven, with the judgment to know when qualitative signal matters more than a metric.
• High ownership and autonomy; thrives in a fast-moving, lean environment.

Benefits

• Pay Range: $201,700-$301,700 plus equity.
• Medical, Dental and Vision.
• Ancillary: Life, Short and Long Term Disability.
• 401K match.
• Flexible PTO.
• Parental Leave.
• Stock options.
• Additional programs and perks.