[Hiring] Sr. Product Manager, MarTech (Engagement, CDP & Activation Platforms) @AXS

Role Description

AXS is seeking a Sr. Product Manager for our MarTech team to lead the execution and delivery of the global MarTech ecosystem, including:

• Salesforce Marketing Cloud Engagement
• Personalization
• Customer Data Platform (CDP)
• Website personalization tooling
• Mobile push infrastructure
• Advertising technology integrations
• Tag management systems
• SDK governance
• Event instrumentation standards

The role includes:

• Translating marketing and business strategy into actionable product roadmaps and prioritized backlogs.
• Ensuring platform health, driving global adoption, and maximizing ROI across customer engagement, lifecycle marketing, and activation systems.
• Partnering closely with marketing leaders, architects, data engineers, analytics teams, and global stakeholders.
• Playing a key leadership role in MarTech platform governance, identity strategy, and long-term capability planning.

Qualifications

• Bachelor’s degree in Marketing, Business, Information Systems, Data Analytics, or related field preferred.
• 5-7 years in Product Management, MarTech platform ownership, or Marketing Technology delivery.
• Strong hands-on experience with Salesforce Marketing Cloud Engagement required.
• Experience with Personalization and/or CDP strongly preferred.
• Experience with tag management systems (GTM, Tealium or similar).
• Experience overseeing event taxonomy, tracking frameworks, mobile SDK governance, and adtech integrations.
• Experience delivering omnichannel activation capabilities across web, mobile, and paid media environments.
• Experience working with global, distributed teams across multiple time zones.
• Demonstrated ability to manage competing priorities in enterprise-scale environments.
• Experience partnering with marketing, data engineering, and analytics teams to support customer data unification and activation.
• Experience collaborating with cross-functional teams, across geographies including executive management, product management, operations, sales, and marketing.
• Strong understanding of customer data architecture, audience segmentation, and activation workflows.
• Experience with identity resolution and CDP frameworks.
• Knowledge of marketing automation, journey orchestration, and personalization platforms.
• Understanding of event data modeling and data layer design best practices.
• Excellent backlog management and prioritization skills.
• Ability to translate lifecycle marketing strategy into executable delivery plans.
• Experience with Agile tools such as Jira and GitHub or comparable DevOps platforms.
• Strong executive-level written and verbal communication skills with the ability to influence both technical and non-technical stakeholders.
• Highly organized with the ability to operate effectively in fast-paced, global environments.

Requirements

• Coach and train junior colleagues (business analysts, product managers) in MarTech product management processes, data governance practices, and activation best practices.
• Drive sequencing and prioritization across concurrent initiatives to ensure alignment with enterprise objectives, lifecycle marketing strategy, customer data strategy, and measurable revenue impact.
• Develop and track key performance indicators to measure MarTech effectiveness, including engagement rates, audience growth, journey progression, personalization performance, event data quality, activation speed, and incremental revenue contribution.
• Identify optimization opportunities and support experimentation frameworks to improve customer experience and activation efficiency.

Benefits

• Comprehensive benefits package including medical, dental and vision insurance.
• Paid holidays, vacation and sick time.
• Company paid basic life insurance and voluntary life insurance.
• Parental leave.
• 401k Plan (with a current employer match of 3%).
• Flexible spending and health savings account options.
• Wellness offerings.
• Benefits eligibility on the first day of employment for full-time employees.