[Hiring] Senior Product Owner, Data Activation @Resonate

Role Description

Most data activation roles are about managing a backlog. This one is about building the infrastructure that makes activation work at scale - and doing it in a way that compounds over time.

At Resonate, we help enterprise brands understand not just who their customers are, but why they behave the way they do. Our Data Activation business is responsible for getting that proprietary consumer intelligence into every platform where our clients buy media and make decisions - DSPs, SSPs, Walled Gardens, CTV platforms, Retail Media Networks, Identity Providers, and Data Platforms. This role owns the execution of that.

What this role is:

• This is the planning and execution layer for Data Activation.
• Your job is to turn the roadmap into shipped product, sprint by sprint.
• You're here to make sure it gets there.

What you'll be doing:

• Owning the Data Activation backlog end-to-end - translating the roadmap into business cases, functional requirements, user stories, and acceptance criteria, and running all sprint ceremonies and artifacts in Jira.
• Building and owning the productized partner integration framework for partners such as LiveRamp, Blockgraph, Narrative.IO, InfoSum, and DSP/SSP connectors.
• Contributing functional requirements and acceptance criteria to the next-gen API and MCP target state architecture.
• Owning activation product operations - taxonomy approval, segment QA, partner certification workflows.
• Instrumenting every launch with measurable success criteria and translating post-launch findings into the next investment decision.
• Serving as the product point of contact for Customer Success, Sales, and Solutions.
• Surfacing execution risks and dependencies to leadership early, with a clear point of view and a recommended path forward.

What success looks like in Year 1:

• The Data Activation roadmap is shipping on time and on scope.
• CTV integrations and additional DSP/SSP connectors are live, with documented use cases and post-launch performance reports.
• A productized partner intake and activation framework is in place.
• Functional requirements and acceptance criteria for the foundational API and MCP architecture are delivered clean.
• Engineering, Customer Success, Sales, and leadership have consistent visibility into what is shipping and when.

Qualifications

• Substantial product management experience in the digital advertising or streaming ecosystem.
• Demonstrated experience with partner integrations.
• Solid working knowledge of identity resolution concepts.
• Hands-on experience with platforms such as The Trade Desk, LiveRamp, Adobe Experience Platform, Salesforce CDP, Google DV360, Meta, or Clean Rooms.
• Deep knowledge of programmatic advertising workflows.
• The technical fluency to participate substantively in API design and integration architecture discussions.
• Expert-level ability to write product specs, user stories, and acceptance criteria.
• Strong async communication habits.

Requirements

• Experience with CTV, Retail Media Networks, or Walled Garden activation workflows.
• Familiarity with clean room environments and data collaboration platforms.
• A track record of building repeatable frameworks out of what were previously one-off processes.

Benefits

• Uncapped growth potential.
• Opportunity to have a meaningful impact on the company.
• Work on cutting-edge, AI-powered marketing data and identity solutions.
• Competitive 401(k) match.
• Open PTO policy that encourages real time off.
• Comprehensive benefits package designed to meet the diverse needs of employees and their families.