[Hiring] Senior Product Marketing Manager I @Housecall Pro

Role Description

As a Senior Product Marketing Manager, your role is to guide business owners through the diverse world of our products in a clear and engaging way, helping them realize their full potential in expanding their businesses. You excel at understanding their needs and pointing them to the right tools and solutions. You combine analytics and user insights to develop and optimize acquisition and customer marketing strategies to drive revenue. You are passionate about finding solutions for our service professionals (our Pros) and building delightful, on-brand experiences. You thrive in cross-functional environments, working with marketing, product, business operations, customer success, strategy & operations, and sales teams to perform customer research, develop strategy, collect requirements, and manage asset production. You feel at home using data to make decisions, whether through analytics, user research, customer feedback, or sales team feedback.

Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

• Harness customer insights and competitive analysis to collaborate with product and marketing teams and develop effective product marketing strategies
• Serve as an example and mentor to junior team members
• Shape market perception and enhance storytelling through the development of compelling product messaging and content
• Plan and coordinate go-to-market strategies, ensuring a unified approach to launching new products
• Orchestrate product launch activities with cross-functional teams to maximize product uptake and visibility
• Monitor and track product performance throughout and after the launch and refine our approach based on real-world feedback
• Empower Sales and Customer Success teams with essential tools and narratives, enabling them to communicate the product’s story compellingly and effectively
• Manage post-launch optimization efforts, addressing market shifts and leveraging new opportunities to sustain product momentum

Qualifications

• 7+ years of experience in Product Marketing or a related field
• Bachelor’s degree in Marketing, Business Administration, related field, or equivalent work experience
• Experience planning and executing integrated go-to-market campaigns across multiple marketing channels
• Experience and understanding of go-to-market strategies, approaches, and levers
• Proven track record of collaborating cross-functionally to achieve shared KPIs
• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation

Requirements

• Experience with small business owners; home service business trades preferred
• Strong copywriting skills with an ability to translate complex material into comprehensible insights
• Empathy for the customer
• Creative problem-solver, motivated to test and learn
• Excellent communication skills
• Prompt attention to detail
• A multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery
• Personal resilience to learn from scratch, and successfully thrive in ambiguity

Benefits

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from