[Hiring] Senior Product Marketing Manager, AI Apps @Newfold Digital

Role Description

We are seeking a Senior Product Marketing Manager who will be the voice of the customer, lead go-to-market strategy, and drive meaningful growth. In this highly visible, strategic role, you’ll operate at the intersection of Product, Engineering, AI/Data, and Go-to-Market teams. You will drive how we position ourselves in the world of AI Agents, vibe-coded Applications, LLMs, and Hosting, translating cutting-edge Agentic needs into clear customer value and driving adoption at scale.

What you’ll do & how you’ll make your mark:

• Own Go-to-Market Strategy for AI Agents and Apps:
  • Define and lead GTM strategy for AI Agents and Vibe Apps across the customer’s lifecycle of building, growing, and running their online business.
  • Develop an intentional and thoughtful POV on what we need to build and take to market to help our customer succeed online.
  • Identify high-impact use cases that drive adoption, engagement, and revenue growth.
  • Develop positioning and messaging that clearly communicates the value of these AI offerings to SMB, Developers, and Mid-market customers.
• Drive Product Launches & Adoption:
  • Lead cross-functional launches for Agentic offering—from beta to GA—ensuring strong market entry and sustained adoption.
  • Partner with Growth, Lifecycle, and Channel teams to drive acquisition, activation, and expansion across all routes to market, including online cart and sales.
  • Develop strategies to increase usage and customer retention through customer-centric experiences.
• Translate AI and Agentic Capabilities into Customer Value:
  • Simplify complex AI/ML concepts (e.g. generative AI, automation, and tasks) into compelling, easy-to-understand benefits.
  • Build narratives that connect agentic functionality to real business outcomes for SMBs (e.g., time savings, revenue growth, ease of use).
  • Craft compelling narratives for non-technical SMB audiences and developer audiences.
• Content, Enablement & Evangelism:
  • Develop high-impact content including product narratives, demos, use cases, and sales enablement materials.
  • Partner with Content, PR, and Digital teams to bring AI innovation stories to market.
  • Enable Sales, Support, and CS teams with tools and training to effectively position agentic capabilities.
• Shape Product & AI Strategy:
  • Partner closely with Product, Engineering, and Data/AI teams to influence roadmap priorities based on market insights.
  • Validate value propositions through customer feedback, usage data, and experimentation.
  • Help define how AI enhances the end-to-end customer journey within Bluehost.
• Measure, Learn & Optimize:
  • Define and track success metrics across adoption, engagement, retention, and revenue impact.
  • Use data and experimentation to continuously refine GTM strategies and messaging.
  • Monitor competitive landscape across our expanding peer group and new players across the broader landscape.

Qualifications

• 8-10+ years of Product Marketing experience in SaaS, ideally within AI, data platforms, or technical products.
• Experience launching AI/ML-powered products or features (Generative AI, automation, or data-driven applications).
• Strong ability to translate complex technical concepts into clear, customer-centric messaging.
• Proven track record owning GTM strategy and driving measurable adoption and growth.
• Experience working cross-functionally with Product, Engineering, Data Science, and GTM teams.
• Strong understanding of customer needs, user behavior, and market dynamics.
• Exceptional storytelling, communication, and content development skills.
• Data-driven mindset with experience defining KPIs and measuring success.

Requirements

• Preferred experience in Agentic offerings (Agents, Apps, LLMs), web hosting, SMB business platforms, or digital presence platforms.
• Familiarity with SMB or mid-market customer segments.
• Background working with SMBs, developers, and/or agencies.
• MBA or advanced technical/business degree.

Benefits

• Work-life balance.
• Excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision.
• Matching 401K, Life/AD&D/STD/LTD.
• Tuition Reimbursement.
• Pet Insurance.
• Generous vacation policy.
• Programs that foster a culture of belonging and provide learning and development opportunities for all employees.