[Hiring] Senior Product Marketing Manager @Sitetracker

Role Description

Sitetracker is looking for a Senior Product Marketing Manager to help scale the go-to-market motion for Scout, our Agentic AI solution. This role will sit at the intersection of Product, Sales, and Marketing to ensure effective positioning, support sales opportunities, and drive adoption across our customer base.

This is a highly technical and commercially focused Product Marketing role. You’ll need to understand the AI technology stack and translate complex capabilities into clear customer value.

What You’ll Do

• Support active Scout opportunities with Sales, helping teams position the platform and communicate its value proposition.
• Own and evolve Scout’s messaging pillars as the product and AI market continue to move quickly.
• Partner across Marketing to develop campaigns that create demand and expand Scout adoption within our existing customer base.
• Monitor execution and outcomes, identify areas for improvement, and make recommendations based on market insights.
• Stay close to the AI landscape, emerging competitors, and changing market sentiment to ensure differentiated positioning.
• Develop competitive and counter-positioning that equips Sales and provides actionable market insights.
• Represent Scout at relevant customer and industry events, including speaking opportunities.

Qualifications

• Experience directly supporting Sales teams on active opportunities for AI, technical SaaS, or similarly complex technology.
• Ability to translate technical capabilities into clear business value and confidently support objection handling.
• Comfortable communicating with executive-level stakeholders and helping sellers navigate complex customer conversations.
• Experience creating a repeatable sales motion around an emerging or rapidly evolving product.
• Use insights from active deals to improve messaging, enablement, and the broader GTM strategy.
• Understand the AI technology stack and communicate technical concepts effectively to both technical and business audiences.
• Experience developing messaging, positioning, and value propositions for technical products.
• Partnered closely with Product to bring new products or capabilities to market and enable Sales around those launches.
• Helped shape the market narrative for a new or emerging technology category.
• Ability to rapidly evolve positioning as the product, customer needs, and broader AI market change.
• Track record of developing GTM campaigns designed to create demand or increase product adoption.
• Understanding of how different GTM channels work together and recommend the right approach based on the audience and objective.
• Ability to monitor campaign execution and outcomes and use those insights to make recommendations.
• Experience building programs specifically designed to expand adoption of new products or capabilities within an existing customer base.
• Connect campaign performance back to pipeline, adoption, and broader commercial outcomes.
• Understanding of the AI landscape and current on emerging technologies, competitors, and changing market dynamics.
• Experience developing competitive messaging and counter-positioning that clearly differentiates a product’s value proposition.
• Ability to turn market and competitive insights into actionable information for Sales and Product Marketing.
• Experience operating in a fast-moving technology category where competitors and customer expectations evolve quickly.
• Proactively identify shifts in the market and use those insights to influence positioning and GTM strategy.

Requirements

• Build a strong understanding of Scout, its underlying technology, target customers, use cases, value proposition, and competitive landscape within 90 days.
• Establish strong working relationships across Product, Sales, and Marketing and begin directly supporting active Scout opportunities within 90 days.
• Assess existing Scout messaging, sales enablement, competitive positioning, and GTM programs to identify immediate opportunities to strengthen the motion within 90 days.
• Become a trusted partner to Sales on active Scout opportunities within 180 days.
• Own and evolve Scout messaging and positioning as new capabilities are released and market dynamics change within 180 days.
• Establish a repeatable approach for bringing new Scout capabilities to market and enabling the field within 180 days.
• Partner across Marketing on campaigns designed to drive new opportunities and increase Scout adoption within the customer base within 180 days.
• Build a scalable product marketing motion that enables Sitetracker to position and sell Scout effectively as the business grows within 365 days.
• Establish clear, differentiated Scout messaging that evolves alongside the product and the broader Agentic AI market within 365 days.
• Be a trusted source of customer, competitive, and market intelligence across Product, Sales, and Product Marketing within 365 days.
• Contribute directly to increased Scout adoption and a stronger pipeline of sales opportunities through effective positioning, enablement, and GTM execution within 365 days.

Benefits

• We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications and analyzing resumes.
• These tools assist our recruitment team but do not replace human judgment.
• Final hiring decisions are ultimately made by humans.
• If you would like more information about how your data is processed, please contact us.