[Hiring] Senior Product Marketing Manager @Cengage Group

Role Description

The Senior Product Marketing Manager owns market definition, positioning, and go-to-market strategy for the CIMA platform and related digital products (e.g., CIMA ExamReady, CIMA Collabs) across our Milady business. This role translates market dynamics, customer needs, and competitive context into clear product direction, differentiated positioning, and cohesive messaging.

This role partners closely across functions to influence product roadmap, define packaging, pricing and release strategy, and ensure product and GTM readiness across the product lifecycle.

What you’ll do here:

• Own market definition, positioning, core messaging
• Define target segments, personas, and competitive positioning, and translate them into clear, differentiated messaging and narratives for the CIMA platform and related products.
• Define go-to-market strategy
• Define value propositions, adoption approach, and provide clear GTM direction for Marketing and Sales teams to execute.
• Drive product direction through market insight
• Lead synthesis of market dynamics, voice of customer, and competitive intelligence to influence product roadmap, prioritization, and solution design in partnership with Product.
• Define packaging strategy across the platform
• Define product packaging, bundling, value progression, and release approach across CIMA, ExamReady, Collabs, and related offerings.
• Ensure GTM readiness across the product lifecycle
• Independently define GTM readiness requirements and messaging frameworks for product releases, ensuring clarity and alignment across teams with minimal direction.
• Develop enablement inputs for GTM teams
• Act as a subject matter expert on positioning and go-to-market strategy, influencing cross-functional decisions and providing guidance to marketing, sales, and product teams.
• Monitor in-market performance and inform iteration
• Partner with Product and GTM teams to apply insights and improve product-market fit and performance.

Qualifications

• Strong foundation in product marketing, including market definition, positioning, and go-to-market strategy
• Ability to translate market, customer, and competitive insights into clear product direction and messaging
• Proven ability to influence cross-functional partners, including Product, UX, Engineering, Marketing, and Portfolio stakeholders
• Experience supporting product roadmap discussions and influencing prioritization through market insight
• Ability to simplify complex products into clear, compelling narratives
• Strong analytical skills tied to business outcomes such as adoption, usage, and pipeline performance
• Effective communication and collaboration skills across cross-functional teams
• Ability to operate with autonomy in ambiguous, evolving product environments
• Bachelor’s degree in Marketing, Business, Communications, or a similar field, or equivalent practical experience
• Requires 4–6 years of experience in product marketing

Requirements

• Pipeline contribution by product
• Product feature adoption and overall usage
• Win rates and velocity of pipeline conversion
• Product-market fit signals based on customer and field feedback

Benefits

• Comprehensive and rewarding Total Rewards package designed to support and empower employees
• Eligibility to participate in the company’s discretionary incentive bonus program
• Bonus target amount: 10% Annual: Individual Target
• Base pay range: $77,100.00 - $123,300.00 USD