[Hiring] Senior Product Marketing Manager @Boulevard

Role Description

As a Sr. Product Marketing Manager (GTM) , you'll define how we bring some of our most strategic new product capabilities to market. You'll sit at the intersection of product, growth, and customer impact — shaping what we build, how we position it, and how we drive adoption across our customer base. This isn't a supporting role. You'll have a direct line to product direction, commercial strategy, and the narrative that defines Boulevard's leadership in the space.

• Own the end-to-end GTM strategy and execution for our portfolio of AI-powered capabilities and marketing tools, ensuring they drive measurable adoption, expansion, and revenue impact.
• Synthesize customer, market, and competitive insights into sharp and actionable recommendations that shape how specific product initiatives are positioned, scoped, and brought to market.
• Develop clear, differentiated positioning that makes new functionality feel obvious and compelling — connecting what we build to the outcomes that matter most to our customers and their clients.
• Partner closely with creative teams to produce high-quality, high-impact campaign assets and launch materials that will stand out from the clutter.
• Enable Sales, Support, and Customer Success with the narratives and tools they need to confidently sell and grow adoption.
• Identify expansion opportunities and influence pricing and packaging decisions in partnership with Product, Finance, and Revenue teams.
• Be the connective tissue across Product, Marketing, Lifecycle, Sales, and Customer Success, ensuring alignment on priorities, narratives, and execution against shared business goals.
• Close the loop post-launch, using data and qualitative insight to refine positioning, accelerate adoption, and inform what comes next.
• Represent Boulevard externally at industry events and in thought leadership, reinforcing our position as a category leader.

Qualifications

• 5+ years of product marketing experience in B2B SaaS, with a track record of leading high-impact, cross-functional initiatives.
• Demonstrated experience bringing AI-powered products to market. Not just positioning them, but shaping what gets built and how it integrates into the broader platform experience.
• Strong platform-level positioning instincts in vertical SaaS. You've built cohesive market narratives across a core platform and its vertical offerings.
• Sharp strategic thinking and judgment. You form clear points of view, use data to back them up, and know how to influence without authority.
• Proven ability to develop and execute integrated go-to-market strategies that drive measurable adoption and revenue outcomes.
• A high bar for craft, with strong instincts for what good looks like across messaging, content, and creative execution.
• The ability to build trusted relationships and lead through influence in a fast-moving environment.

Bonus Points

• Experience in vertical SaaS, especially self-care (medspa, salon, or spa).
• Background marketing growth products like CRM, marketing automation, or customer engagement tools.
• Familiarity with SMB through to enterprise businesses in service or appointment-based industries.

Benefits

• 401(k) match plus dental, medical, vision, and life insurance.
• Flexible vacation day policy.
• Fully remote work with a monthly work from home stipend.
• Family planning resources and specialized support programs.
• Equity opportunities to grow with Boulevard.
• Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.