[Hiring] Senior Product Marketing Manager @EBSCO

Role Description

EBSCO is seeking a Senior Product Marketing Manager to lead positioning and go-to-market strategy for our Archives portfolio, including Magazine Archives, Historical Archives, and Digital Humanities resources. This role supports a growing and expanding portfolio and works closely with internal leadership and external academic partners, including the Digital Humanities Oxford Fellowships program. This role focuses on driving awareness, adoption, and revenue growth across archival research solutions for academic and library markets.

This remote position is U.S.-based only (excluding U.S. territories).

What You'll Do

• Own the end-to-end product marketing strategy across the full customer journey from awareness through purchase for EBSCO’s Archives product portfolio.
• Define and continuously refine the portfolio’s value proposition, positioning, and messaging to clearly differentiate offerings in the academic and research marketplace.
• Lead segmentation, targeting, and positioning strategy in collaboration with sales, product, and marketing operations team aligning efforts to priority markets and growth opportunities.
• Drive go-to-market strategy and launch execution for Magazine Archives, Historical Archives, and Digital Humanities resources.
• Partner closely with product leadership including the VP of Archive Products and Archives Product Management to align on roadmap priorities, strategic direction, and market-facing narratives.
• Accelerate pipeline growth and product adoption through integrated, data-driven marketing initiatives tied to business objectives.
• Own the strategy and development of sales enablement assets.
• Lead content marketing strategy for the Archives portfolio, developing high-impact thought leadership, campaign content, and scholarly narratives that engage librarians, faculty, and researchers and support demand generation.
• Own the development and optimization of product marketing content across EBSCO’s digital properties, including product pages and web experiences, ensuring clarity, discoverability, and conversion.
• Collaborate with external academic partners (e.g., Digital Humanities fellowships and research initiatives) to support co-marketing, thought leadership, and scholarly engagement.
• Translate market insights, customer needs, and competitive intelligence into actionable strategies that inform positioning and support product innovation and portfolio expansion.

Qualifications

• 7+ years of experience in product marketing, academic publishing, library services, or related field.
• Working knowledge of academic libraries, research workflows, or scholarly publishing environments.
• Experience supporting go-to-market strategies or product launches for content, research, or information products.
• Experience collaborating cross-functionally with product, sales, and marketing teams.

What sets you apart

• Experience with archives, primary source collections, or digital humanities resources.
• Experience marketing to academic or library audiences.
• Experience collaborating with academic institutions, researchers, or scholarly programs.
• Demonstrated ability to support pipeline growth or product adoption initiatives.
• Strong analytical and strategic thinking skills.
• Experience working in highly matrixed or global organizations.

Pay Range

USD $97,295.00 - USD $138,995.00 /Yr.