[Hiring] Senior Product Manager, E-Commerce @Forma

Role Description

At Forma, we’re redefining how global employee benefits come to life. Today, benefits are too often transactional: employees submit a claim, wait for reimbursement, and repeat. The policies to understand what is eligible are deep inside PDF files. It’s difficult to intuitively understand what they can actually do with their benefits. And once a purchase is made, it often happens outside of Forma, following the same old receipt-upload flow. We believe benefits should feel more like a modern, intuitive marketplace than an expense report.

As a Senior Product Manager, you’ll own the evolution of our on-platform benefits marketplace. Your goal is to shift user behavior from off-platform claims to simple, high-conversion on-platform redemptions. You’ll partner closely with leadership to define strategy, run experiments, and deliver product experiences that meaningfully increase engagement, conversion, and total spend through the marketplace.

• Own the marketplace experience end-to-end.
• Drive the strategy and execution of Forma Collective as the primary destination for benefits discovery and redemption.
• Shift user behavior from claims → marketplace.
• Design experiences that nudge, incentivize, and naturally transition users toward on-platform redemption.
• Drive measurable growth:
  • Increase Marketplace visits
  • Conversion to purchase
  • Total GMV / wallet spend on-platform
• Build a best-in-class benefits marketplace.
• Apply proven e-commerce and marketplace principles (merchandising, personalization, discovery, lifecycle engagement) to benefits.
• Lead experimentation at scale.
• Develop hypotheses from user behavior and spend data, and run structured experiments to optimize key metrics.
• Create compelling redemption moments:
  • Design innovative ways to surface and deliver benefits (timely prompts, curated collections, lifecycle triggers, etc.).
• Deeply understand users:
  • Build a strong point of view on member needs, motivations, and barriers to an intuitive benefits experience on-platform.

Qualifications

• 5+ years of PM experience, preferred e-commerce and marketplace experience.
• Capability to analyze historical user behaviors and spend data to create product-first hypothesis.
• Design and implement user experiments to optimize specific outcomes.
• Proven track record of pushing ambitious products that met the organization's goals and timeline.
• Superb prioritization, communication and problem-solving skills.
• Able to understand deeply about complex problems and develop clear rationale to bring people onboard.
• Comfortable working remotely with a remote-first team.
• Having experience working closely with technical teams and technical stakeholders.

Benefits

• Remote-first working environment.
• Medical, dental and vision insurance plans.
• Employee wellness program.
• Home Productivity program.
• Team building program.
• 401(k) savings plan.
• Flexible PTO policy.
• 12 weeks Parental Leave + 4 additional weeks for the Birthing Parent.