[Hiring] Senior Product Manager - Content @onX

Role Description

onX is seeking a Senior Product Manager, Content with a passion for turning offroad customer problems into connected, trustworthy content and data. Your focus will be on Offroad's content and data strategy — defining what data we need to solve customer jobs-to-be-done and how our systems and partnerships bring that data to life, from trail and POI content through third-party and land-manager data.

You will be a part of our Offroad Product team, which turns customer research into a product and content roadmap that makes onX Offroad the trusted authority for getting off-road with confidence. This role will serve as the strategic owner of Offroad's content and data model, and the direct connective tissue between customer research, third-party/land-manager data, and the Trail Guide contributor community at onX.

What You'll Do

• Own Offroad's content and data strategy — translating customer JTBD (jobs-to-be-done) and market research into a clear point of view on what content is needed.
• Directly own research and exploration of third-party data, including identifying, evaluating, and prioritizing new external data sources.
• Partner closely with Product, Design, Engineering, and Content to prioritize the content roadmap and define requirements.
• Champion the customer's end-to-end experience with content.
• Own the measurement and analysis of content’s impact on customer behavior, conversion, and ROI.
• Build and manage relationships with land management agencies and other data providers.
• Manage the Trail Guide Program through a direct report.
• Represent Offroad's content and data roadmap, priorities, and risks to product and cross-functional leadership.
• Collect and channel market trends, customer feedback, and research to continuously sharpen content and data priorities.
• Look for opportunities to embed AI as a repeatable co-pilot in daily workflows.

Qualifications

• Bachelor's degree in a related field (Geography, GIS, Business, Data/Analytics) or equivalent experience.
• Eight (8) or more years of experience leading software products or platforms.
• At least four (4) years of product management and three (3) years in content strategy, data management, or program management.
• Demonstrated experience translating customer needs into content or data-model requirements.
• Genuine curiosity about end-user experience and jobs-to-be-done.
• Genuine ties to the off-road, overlanding, or powersports community.
• Comfort moving between technical and relationship-driven conversations.
• Demonstrated people-leadership experience.
• A strong curiosity for exploring new technologies, including AI.
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location.

Added Bonuses

• Direct experience working with land management agencies or third-party geospatial data licensing.
• Experience building and managing external partnerships or data relationships.
• Experience scaling a contributor, community, or ambassador-style program.
• Familiarity with GIS platforms, geospatial data pipelines, or knowledge-graph/data-model concepts.

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth.
• Comprehensive health benefits, including a no-monthly-cost medical plan.
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents.
• 401k matching at 100% for the first 3% you save and 50% from 3-5%.
• Company-wide outdoor adventures and amazing outdoor industry perks.
• Annual “Get Out, Get Active” funds to fuel your active lifestyle.
• Flexible time away package that includes PTO, STO, VTO, and paid holidays.