[Hiring] Senior Product Manager @Natera

Role Description

The Sales, Marketing & Business Solutions product team owns the product stack that Natera's Sales and Marketing organizations rely on daily. This includes tools for generating demand, managing accounts and pipeline, and running campaigns. Salesforce is the center of this portfolio today, with a growing scope to include marketing automation and other commercial tools.

In this role, you will own the roadmap, KPIs, and strategy, while partnering with engineering for delivery. You will help the business prioritize requests from commercial stakeholders and demonstrate quantifiable success. You will work closely with engineering, architecture, and commercial stakeholders to turn initiatives into a clear plan with measurable outcomes.

If you like bringing clarity to a high-visibility platform and seeing the business benefit directly, you will enjoy this role.

Primary Responsibilities

• Own the strategy, roadmap, and backlog for Sales and Marketing platforms, with Salesforce as the system of record.
• Partner with Sales & Marketing to turn business needs into clear requirements (PRDs, user stories, user flows) and prioritize them by value, effort, and platform impact.
• Manage integration points between CRM and marketing automation, including lead lifecycle, scoring, routing, and attribution.
• Lead quarterly and annual planning with technical and cross-functional stakeholders.
• Work with engineering and architecture on data model, integration, and build vs. buy vs. configure decisions.
• Plan releases and manage dependencies across platforms, ensuring changes are tested, communicated, and adopted.
• Define and track KPIs such as adoption, data quality, funnel efficiency, and delivery predictability.
• Evaluate new tools and capabilities, including AI-enabled features, and recommend where to consolidate or retire overlapping systems.
• Communicate status, risks, and tradeoffs clearly to stakeholders, including senior leadership.

Qualifications

• Experience partnering directly with Sales & Marketing stakeholders to turn business goals into product roadmaps.
• A track record of delivering enterprise Sales or Marketing technology with quantifiable results.
• Hands-on Salesforce product experience (required).
• Experience with marketing automation and campaign platforms such as Eloqua, Marketo, Account Engagement, or HubSpot.
• Experience working alongside Salesforce engineers, admins, and architects.
• Experience bringing order to a loosely governed portfolio.
• Comfort with ambiguity and complexity, with the ability to find practical, scalable answers.
• Strong communication and relationship-building skills.
• Strong analytical skills, with the ability to use data to make product decisions.
• Bachelor's degree in computer science, engineering, business, or a related field, plus 5+ years of experience in software development, digital product management, or commercial and CRM systems.

Preferred

• Salesforce certifications (Administrator, Platform App Builder, or Business Analyst).
• Experience in healthcare, life sciences, or diagnostics commercial environments.
• Familiarity with data platforms such as Snowflake.

Benefits

• Comprehensive medical, dental, vision, life, and disability plans for eligible employees and their dependents.
• Free testing for Natera employees and their immediate families, in addition to fertility care benefits.
• Pregnancy and baby bonding leave.
• 401k benefits.
• Commuter benefits.
• A generous employee referral program.

Company Description

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly, being part of a company that is changing the landscape of genetic disease management.