[Hiring] Senior Product Manager @HighLevel

Role Description

We're looking for a Senior Product Manager to lead the strategy and execution for our Template Library, Brand Board, and Countdown Timer initiatives. You'll own the end-to-end product vision for how agency owners, subaccount users, marketers, and end customers create on-brand assets at scale, codify their business DNA, and drive urgency-based conversions inside HighLevel.

• This is a highly strategic, cross-cutting role with outsized impact on time-to-value, agency monetization, brand consistency, and conversion lift.
• Transform foundational platform capabilities into category-defining products that can replace best-in-class point solutions.

What You'll Own

• Strategy & Vision:
  • Own the north-star vision and roadmap for:
    • Template Library
    • Brand Board
    • Countdown Timer
  • Translate company strategy into clear, measurable product outcomes.
  • Map and deeply understand the ecosystem: agency owners, agency designers/marketers, subaccount users, end customers, template creators, and enterprise stakeholders.
• Product Specific Responsibilities:
  • Template Library: Own the end-to-end vision for a multi-product template catalog.
  • Brand Board: Build and maintain HighLevel's single source of truth for business identity.
  • Countdown Timer: Own a multi-surface conversion primitive that embeds across funnels, sites, and emails.
• Execution & Cross-Functional Leadership:
  • Translate vision and PRDs into prioritized, outcome-driven roadmaps.
  • Run structured discovery: customer interviews, prototype testing, workflow audits, and competitive analysis.
  • Collaborate closely with Engineering, Design, AI/ML, Data/Analytics, Sales/CS/Support, and Partner/Marketplace teams.
  • Drive alignment and narrative: clearly communicate tradeoffs, decisions, and progress to stakeholders and leadership.

Qualifications

• 8+ years in Product Management.
• Experience in one or more of:
  • Template, design, or creation products.
  • Brand systems, design systems, or DAM products.
  • Marketplace or creator-monetization platforms.
  • Conversion/marketing tools.
  • Cross-product platform surfaces.
• Strong design and creation product sensibility.
• Strong analytical and technical fluency.
• Proven track record of moving business metrics.
• Bonus: experience shipping AI-powered creation features.
• Demonstrated ability to lead without authority.
• Excellent written and verbal communication.

Requirements

• Define robust metrics for adoption, monetization, and conversion lift.
• Reason about APIs, embeds, multi-product integration, and scalable configuration frameworks.

Benefits

• Opportunity to work in a global, remote-first organization.
• Fast-paced environment focused on innovation and execution.
• Support for professional growth and learning.

How Success Will Be Measured (First 12 Months)

• A clear, aligned 12–18 month roadmap is defined and in execution.
• Meaningful improvements in:
  • Template adoption and breadth.
  • Agency template monetization.
  • Brand Board attach and propagation.
  • Countdown Timer adoption and impact.
  • AI feature adoption.
• Strong internal adoption and understanding of these capabilities by Sales, CS, and Support.
• You are seen as the single-threaded owner and strategic leader for creation, brand, and conversion-engagement primitives across the platform.