[Hiring] Senior Product Manager @Activated Insights

Role Description

As the Senior Product Manager at Activated Insights, you will play a pivotal role in shaping the future of our product portfolio. You will own the product strategy and roadmap for key product lines, leading high-impact initiatives that directly influence company growth, customer satisfaction, and competitive differentiation. With significant autonomy and the ability to influence at all levels of the organization, this is an exceptional opportunity for an experienced product leader who wants to make a real difference in the lives of seniors across North America.

Key Responsibilities

• Product Strategy & Vision
  • Define and communicate long-term product vision and strategy for assigned product areas, aligned with company objectives and market opportunities.
  • Own the product roadmap, ensuring ongoing alignment with customer needs, business goals, and competitive positioning.
  • Conduct advanced market research, competitive analysis, and customer discovery to inform strategic product decisions.
  • Evaluate emerging technologies and industry trends to identify opportunities for product innovation and competitive differentiation.
• Product Execution & Lifecycle Management
  • Drive end-to-end product lifecycle management from concept through launch and optimization.
  • Lead product discovery efforts including hypothesis development, rapid experimentation, and validation of product concepts prior to development.
  • Define and maintain the product backlog, ensuring clear user stories, requirements, and acceptance criteria for engineering teams.
  • Oversee major product releases and complex feature enhancements.
  • Monitor post-launch performance and proactively identify optimization opportunities.
  • Identify opportunities to improve product adoption, retention, and customer value within a SaaS subscription model.
• Cross-Functional Leadership & Collaboration
  • Lead cross-functional collaboration across Engineering, Content, Marketing, Sales, and Customer Success to define and execute product strategy.
  • Partner with leadership to prioritize initiatives based on business impact and resource allocation.
  • Work closely with Engineering leadership to manage Agile development processes and release schedules.
  • Collaborate with Marketing and Sales to develop and execute go-to-market strategies.
  • Engage with external vendors and partners to support integrations and product expansion efforts.
  • Act as senior liaison for complex technical integrations, product requirements, and customer-driven enhancements.
  • Communicate product strategy, roadmap priorities, and performance outcomes to executive leadership and key stakeholders.
• Data, Research & Analytics
  • Serve as the voice of the customer by synthesizing insights from user research, customer feedback, product usage data, and market trends.
  • Establish product success metrics (adoption, engagement, retention, feature utilization, and customer satisfaction) and leverage data analytics to measure performance and guide continuous improvement.
  • Provide strategic oversight of user research and usability testing efforts.
• Team Development
  • Mentor and provide guidance to team members as needed.
  • May be responsible for managing product team members in the future as the organization and product team scale.
  • Contribute to long-term product vision and innovation strategy.

Qualifications

• Bachelor's degree in Computer Science, Engineering, Business, or a related field.
• 5+ years of progressive product management experience, preferably within technology or SaaS organizations.
• Demonstrated success leading complex product initiatives and driving measurable business results.
• Experience in high-growth, fast-paced environments.
• Proficiency in product management tools such as Jira, ClickUp, Trello, or equivalent platforms; familiarity with product analytics or data visualization tools (e.g., Mixpanel, Amplitude, Tableau, Looker) preferred.
• Strong technical aptitude and ability to collaborate effectively with engineering teams.
• Pragmatic Management Certification strongly preferred.

Skills & Competencies

• Advanced problem-solving and strategic thinking capabilities.
• Deep knowledge of SaaS product development and Agile methodologies.
• Strong leadership presence with the ability to influence at all organizational levels.
• Excellent verbal and written communication skills.
• Proven ability to manage complex projects and competing priorities.
• Strong analytical and data-driven decision-making skills.
• Experience leveraging product analytics tools and data insights to inform product decisions.
• Ability to foster collaboration and alignment across departments.
• Applies market-driven product management principles rooted in the Pragmatic Institute framework, including market problem identification, roadmap prioritization, and go-to-market execution.

Additional Details

• Location: Remote
• Schedule: Full-time, 40 hours per week, Monday–Friday, core business hours (8:00 AM–5:00 PM local time) with occasional flexibility for cross-time-zone collaboration.
• Travel: Approximately 15% or once per quarter
• Physical Requirements: Prolonged periods sitting at a desk and working on a computer; multiple video meetings daily with webcam use required.