[Hiring] Senior Product Manager @Vive Crop Protection

Role Description

Your core mission is to devise and execute product and crop strategies designed to deliver a ‘best in class’ position for the Vive portfolio. Working closely across internal departments and external partners, you will foster product development, manage profitability, and create brand awareness for the Vive portfolio. Supporting Vive’s rapid market growth, you will assess market opportunities and develop compelling business cases for new products that address market pain points, as well as lead the market introduction of new products and technology platforms.

You will deliver on this mission by:

• Bringing a deep understanding of the synthetic and biocontrol market and grower pain points and leverage that understanding to optimize the development of future Vive products.
• Executing product launch excellence by translating internal coordination to commercial success.
• Creating market demand through strategic product development and positioning that succinctly addresses grower needs and existing market gaps.
• Exhibiting strong analytical and problem-solving skills despite imperfect information.
• Maintaining a healthy mix of strategy and execution in day-to-day work while scaling efforts in support of a rapidly growing business.
• Being a resourceful, creative, and self-driven individual with growth stage company experience, who is passionate about building something real in support of the organization’s continued business success.
• Consistently managing multiple deliverables to ensure on-time and on-budget delivery.

Interacts with:

• Internally – Sales, Agronomy, Marketing, Product Development, Field Biology, Supply Chain, Regulatory, Executive Leadership.
• Externally – Growers, retailers, crop consultants, and other centers of influence; and at times other 3rd Party Product Development Partners.

Accountability - In Your First 12 Months You Will...

• Accelerate new product development and key business assessments within the Product Development Process (PDP).
• Solidify Vive's market positioning as a biocontrol + technology partner of choice.
• Execute the launch of Technology Platform(s) and/or Product(s) with excellence.
• Forecast revenue and manage product margins.

Specific Duties & Responsibilities

• Responsible for the assigned Vive portfolio brands across Sales, Agronomy, Marketing, Supply Chain, Regulatory, Field Biology and Product Development departments.
• Leads brand plan strategy development and market assessment for assigned brands.
• Manages product margins and the overall financial performance for the assigned portfolio.
• Delivers monthly and annual revenue forecasts.
• Manages COGs and product pricing.
• Leverages multiple data sources to execute various market analyses.
• Delivers branded Vive products with measurable value and market-relevant differentiation.
• Collaborates with Sales and Product Development to identify and define new solutions to address market needs.
• Develops market-relevant proof points to convey each product’s brand story.
• Ensures Vive product pipeline efforts are focused on addressing grower pain points and unmet market needs.
• Partners with Sales to align and educate distribution channel partners delivering product to the market.
• Serves as a lead contributor on the Vive Pipeline Development Process (PDP) and leads relevant Product Launch Committees.
• Provides regular updates regarding product development and regulatory progress vs. timelines.
• Leads business cases, product design document and financial modeling completion for assigned product concepts.
• Owns and presents to senior leadership new product business cases.
• Ensures alignment from Sales, Marketing, Product Development, Field Biology and Field Agronomy representatives regarding product launch approach.
• Leads internal launch coordination to drive commercial launch success in Year 1.
• Partners with Marketing colleagues to devise the yearly marketing plan.
• Identifies and informs field and customer training needs.
• Provides input on field demo program.
• Informs communications campaigns.
• Coordinates and oversees regulatory lifecycle management with the Regulatory team.

Qualifications

• Bachelor's degree in a marketing or sales related field. Other educational backgrounds considered with relevant experience.
• A minimum of 2+ years of previous product management experience, with 6-8+ years of product launch experience overall.
• Experience with biologicals/biocontrol products and product leadership in a growth stage company required.
• Experience in the agricultural industry, specifically within crop protection, strongly preferred.
• Strong communication skills, ability to distill down complex messaging.
• Strong interpersonal skills and a natural collaborator.
• Strategic thinker with strong organizational and independent problem-solving skills.
• Challenges mediocrity, ensures Vive products are best in class.
• Strong analytical skills – ability to assess the big picture as well as nuance the details.
• Data-driven approach to decision-making, despite imperfect information.
• Comfortable managing complex projects and initiatives.
• Passion for accuracy and detail, including written and oral communications.
• Independent, can-do attitude, self-starter.

Requirements

• Travel up to 30-35%.
• Valid passport. Must have the ability to travel across US & Canada.
• Valid driver’s license and good driving record.

Location

United States (Remote)

Department

Product Management

Employment Type

Full-Time

Minimum Experience

Experienced