[Hiring] Senior Manager, Web Experience @Talkiatry

Role Description

Talkiatry is looking for a Senior Manager, Web Experience to own Talkiatry.com as a digital product. This is our logged-out experience: homepage, landing pages, treatment and condition pages, SEO content, insurance and state pages, provider discovery surfaces, and campaign experiences.

The right person operates the site the way a product manager runs a product: with a clear roadmap, strong cross-functional judgment, crisp prioritization, and relentless attention to quality. You will improve the visitor experience and help more qualified visitors start the application flow.

This is not a traditional web manager or CMS producer role. We need someone who can:

• Set direction
• Diagnose issues
• Prioritize work based on business impact
• Personally ship or prototype many website improvements using Webflow, front-end tools, analytics tools, and AI-assisted workflows

Our site runs on Webflow, and we have external development support for larger production work. What we need is the person who drives the system: roadmap, scoping, QA, documentation, SEO/AEO structure, accessibility standards, tracking hygiene, and daily site quality.

Responsibilities

• Website strategy and roadmap: Own the marketing website roadmap across core site pages, landing pages, SEO/AEO content, provider discovery surfaces, and campaign experiences. Translate business goals into a sequenced roadmap and define what should be built and why.
• Qualified application starts: Improve the web-controlled factors that influence whether a qualified visitor starts the application flow, including page experience, trust signals, CTA strategy, eligibility clarity, accessibility, site speed, and analytics quality.
• SEO, AEO, and organic growth: Improve technical SEO and answer-engine optimization in partnership with Growth and Content, including crawlability, internal linking, schema, metadata, page structure, FAQs, and retrieval-friendly content patterns.
• Site quality and accessibility: Take proactive ownership of site health, QA processes, template hygiene, mobile checks, and WCAG 2.2 AA accessibility standards.
• Hands-on web execution: Build, modify, and QA website pages, templates, CMS components, redirects, metadata, schema, forms, and landing-page variants using Webflow, HTML, CSS, browser DevTools, and AI-assisted tools.
• External development partnership: Scope work for external development partners, write clear briefs, review output with a critical eye, and know when to build something yourself versus hand it off.
• CMS governance and website operations: Maintain CMS structure, templates, components, redirects, publishing workflows, and site hygiene so the website can scale without becoming fragmented.
• Analytics, tracking, and privacy-sensitive web hygiene: Partner with Growth, Analytics, Legal, Privacy, and Compliance on website instrumentation, event tracking, pixels, consent/privacy rules, attribution, and QA.

Qualifications

• 5-8+ years in website product management, growth product, web strategy, SEO, digital experience, or a related role.
• Strong product sense across user journeys, prioritization, roadmap ownership, experimentation, funnel thinking, and stakeholder alignment.
• Hands-on HTML and CSS capability; comfort using browser DevTools and diagnosing routine front-end issues.
• Deep CMS experience with Webflow or comparable platforms such as Contentful, WordPress, Sanity, Prismic, or similar.
• Strong SEO expertise, including technical SEO, content SEO, schema, internal linking, Core Web Vitals, indexation, and redirects.
• AEO/GEO fluency or a clear ability to develop it quickly, including AI Overviews, answer-engine optimization, FAQs, and retrieval-friendly content architecture.
• Accessibility expertise, including WCAG 2.2 AA, semantic HTML, keyboard navigation, accessible forms, contrast, and inclusive UX QA.
• Analytics fluency, including GA4, GTM or similar tag management, event tracking, funnel reporting, tag QA, and attribution awareness.
• Experience working with external agencies or dev shops, including scoping, briefing, QA, and accountability for outcomes.
• Strong documentation habits: your docs are clean, current, and usable by cross-functional partners.
• Comfort using AI coding, research, SEO, QA, and productivity tools as part of your everyday workflow.
• Strong cross-functional operating ability across Growth, Creative, Content, Product, Engineering, Data, Legal, and Compliance.

Nice to Have

• Experience in healthcare, behavioral health, marketplace, fintech, insurance, or another regulated/high-trust category.
• Experience with YMYL content, medical review processes, HIPAA/privacy-sensitive environments, or compliance-heavy workflows.
• Experience building programmatic or scalable SEO systems.
• CRO experience, including A/B testing, landing page optimization, user journey analysis, heatmaps/session replay, and experiment measurement.
• A portfolio, personal site, GitHub, or work samples that show how you think and build.

Benefits

• Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care.
• Collaborative environment: be part of building something from the ground up at a fast-paced startup.
• Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
• Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands.
• It all comes back to care: we’re a mental health company, and we put our team’s well-being first.