[Hiring] Senior Manager - Commercial Strategy @Wm Bolthouse Farms Inc

Role Description

This is a unique opportunity to operate with a general management mindset, sitting at the intersection of Sales, Marketing, Innovation, Revenue Management, Supply Chain, and our retail customers to help shape how and where we grow the business. As a Manager of Commercial Strategy, you will translate consumer, category, customer, and business insights into action—setting customer strategy, shaping go-to-market plans, leading channel-driven product initiatives, and identifying opportunities to improve sales and profitability. You will bring the voice of the customer upstream to influence brand and innovation strategies, while partnering cross-functionally to optimize assortment, price-pack architecture, promotion, and retail execution. With broad exposure across the commercial organization, you will lead high-impact initiatives and help determine where we play, how we win, and how we create value for our customers, consumers, and business.

Job Duties

• Customer Strategy: Set clear focus and lead strategic planning to maximize commercial opportunities and partnership with key customers.
• Channel-Driven Product Strategy: Lead cross-functional initiatives to deliver product and pack solutions tailored to unique needs of priority channels.
• Go-to-Market Strategy: Utilize category insights to address G2M strategy and improve sales and profitability across assigned retailers and channels.
• Analytics & Insights: Leverage syndicated data (e.g., Nielsen, IRI, Circana), shopper insights, and internal performance metrics to identify trends, gaps, and growth opportunities.
• Cross-Functional Partnership: Work closely with Sales, Marketing, Revenue Management, and Supply Chain to align category strategies with overall business unit goals – inclusive of assortment optimization, price pack architecture, and promotional strategy execution.
• Business Planning: Support annual joint business planning with customers by delivering category growth stories, shopper insights, and innovation opportunities.
• Customer-Led Brand Strategy: Bring customer and channel insights upstream to influence brand and innovation strategies and strengthen retail execution.
• Business Insights & Tools: Maintain reporting tools ensuring up-to-date information is available to all sales and management personnel.
• Provide ongoing trend analysis of customer data (business performance and drivers) to seize value-creating opportunities regarding new distribution, promotional effectiveness, trends, and competitive activity; works with Sales to take corrective action as necessary.
• Planning and Execution: Along with National Sales Directors and Category Management, develop strategies for joint business planning, category reviews, and new item presentations.
• Provide input into customer planning cycle based on knowledge of category and shopper trends, competitive issues, etc.
• Help analyze and recommend action for go-to-market responses due to competition/channel activity.
• Perform other duties as apparent or assigned.

Qualifications

• CPG Category, consumer, & shopper knowledge.
• Extensive knowledge of category management principles and ability to apply to the Produce category.
• Strong communication skills (written and oral).
• Exceptional analytical and project management skills.
• Excellent presentation, consensus-building, and leadership abilities.
• Proven ability to work with cross-functional teams and influence others.
• Excellent time management, critical thinking, and problem-solving skills.
• Self-driven to achieve goals; high energy level is essential; strong, dedicated work ethic.
• Able to source, collect, and manipulate data to derive meaningful, actionable insights.
• Must be very proficient in Microsoft Office Applications, expert level in Excel and PowerPoint.
• Experience with building databases and mining syndicated data sources for insights (IRI/Nielsen).
• Travel: ~20% required for account calls and sales meetings.

Requirements

• Bachelor's degree.
• 6-8+ years Sales, Category Management, Revenue Management, Customer Development, or other relevant experience in the CPG industry (including 5+ years in Analytics).

Preferred Qualifications

• Produce category experience.
• Master’s Degree / MBA.

Benefits

• Medical, Dental & Vision.
• Group Life and AD&D.
• Voluntary Life and AD&D.
• Group Short & Long-Term Disability.
• 401(k).
• Paid Time Off.
• Flexible Spending Accounts.
• Employee Assistance Program.
• Gym Membership Discounts.