[Hiring] Senior Director, Product Marketing & Market Activation @Unit4

Role Description

As Senior Director, Product Management & Market Activation, you will own how Unit4’s innovation is translated into market narrative, demonstration, and commercial impact.

Operating at the intersection of Product and the market, you will lead the product marketing, analyst relations, and demonstration operations teams, elevating Unit4’s go-to-market capability to match the scale and ambition of our AI-native platform launch. Your remit is to ensure that how we position, communicate, and demonstrate innovation lands as powerfully in the market as what we build.

This role can be hired remotely in Spain, Portugal or UK.

Your mission

• Leading the global go-to-market launch of Unit4’s AI-native architecture: an 18-month, company-wide initiative that will define how we bring innovation to market going forward.
• This is a transformational launch role with lasting impact.
• Establish repeatable GTM disciplines that future innovations will follow.

What you'll be responsible for

• Owning the AI-native GTM launch.
• Leading the GTM strategy and execution for Unit4’s AI-native architecture - a company-wide, 18-month initiative.
• Translating complex technical innovation into clear, credible economic value stories for CFOs, COOs, and CHROs.
• Aligning Product, Sales, Customer Success, and Services around a unified, revenue-focused launch.
• Using this launch to establish scalable GTM disciplines for future innovation.
• Building and leading a product marketing function that endures beyond individual launches.
• Shifting messaging from features to outcomes and economic impact.
• Developing GTM playbooks, sales narratives, and competitive positioning that drive pipeline and wins.
• Partnering closely with Product to ensure launches are market-ready and commercially sharp.
• Challenging launch readiness when the value story isn’t credible or provable.
• Integrating demonstration services into the narrative so demos deepen the story—not distract from it.
• Ensuring consistency from message → demo → proof across the buyer journey.
• Establishing demos as an ongoing commercial lever, not just launch support.
• Leading analyst relations to position Unit4’s AI capabilities as differentiated and material.
• Using analyst engagement to validate messaging, refine positioning, and build credibility.
• Strengthening Unit4’s recognition as a leader in AI-driven ERP for midmarket service organizations.
• Treating product marketing as a revenue driver, not a content factory.
• Defining KPIs that connect GTM execution to pipeline, win rates, and deal velocity.
• Partnering closely with Sales to continuously iterate based on what lands—or doesn’t—in the field.
• Leading and developing a team of mid to senior-level professionals.
• Creating clear growth paths and learning opportunities.
• Driving AI literacy and automation across the function.
• Setting standards of excellence that raise performance across teams.

Qualifications

• You’re a senior product marketing or GTM leader who has led major platform or transformational launches in B2B SaaS or enterprise software.
• Operates comfortably between Product, Sales, and market reality.
• Thinks in commercial outcomes, not just messaging quality.

Requirements

• This role is accountable for driving meaningful commercial impact through go-to-market execution.
• Success is measured by how effectively our narratives, demonstrations, and enablement contribute to:
• Pipeline growth
• Improved win rates
• Faster deal progression
• When messaging resonates but commercial outcomes fall short, this role is responsible for refining the story, strengthening proof, and improving market execution in close partnership with Sales.

Benefits

• A culture built on trust - giving you freedom and autonomy to be successful.
• Balance - with our uncapped time off policy, remote working opportunities and Global Wellbeing Days when the whole company can switch off and prioritize well-being.
• Talented colleagues, role models and mentors - work, learn and be inspired by some of the best talent in the software industry.
• A commitment to sustainability - with initiatives such as our Act4Good program, a way for everyone at Unit4 to come together and engage in actions that benefit society and the planet.
• A safe and inclusive working environment – supported by our Employee Resource Groups, which are open to all and include Women at Unit4, Pride at Unit4, Mental Health and Access at Unit4, and People of Color at Unit4.