[Hiring] Senior Director of Product Marketing @Veriff

Role Description

You'll lead product marketing at Veriff, and your first mandate is to reposition the company. Today we're seen mainly as an identity verification vendor. We need the market to see the truth: That Veriff is a trust platform behind the world's largest consumer brands. You'll own positioning, messaging, launches, and sales enablement across our portfolio.

This is a hands-on role. You'll write much of the work yourself, including:

• Positioning docs
• Launch plans
• Pitch narratives
• Battlecards

You'll start with a small team and grow it as our rebuilt sales organization gains traction.

We're looking for someone who will push us. If you have a strong point of view, like to take smart risks, and would rather make a leadership team a little uncomfortable than blend into the category, keep reading.

What you'll do:

• Lead Veriff's repositioning.
• Run product launches end to end, making each one strengthen the company story.
• Equip our sales team to win enterprise deals with pitch narratives, discovery guides, battlecards, and objection handling.
• Build competitive and market intelligence, and turn win/loss insight into sharper positioning and better product strategy.
• Partner with Product on pricing, packaging, and roadmap narrative.
• Develop our PMM team, and shape when and how it grows.

Qualifications

• 8+ years in product marketing, including time leading the function or a significant part of it, ideally in technical B2B businesses such as AI, SaaS, identity, fraud, payments, security, or API-first companies.
• A strong point of view, and a track record of acting on it.
• Bold but honest.
• Craft: You've personally written positioning for technical products that works for technical and business buyers alike.
• Proven impact on sales outcomes.
• Technical curiosity.
• A bias for action.

Requirements

• Familiarity with regulated industries (financial services, gaming, marketplaces) or developer-led go-to-market motions.

Benefits

• Flexibility to work from home
• Stock options that ensure your share in our success
• Extra recharge days on top of your annual vacation
• Extensive medical, dental, and vision insurance to ensure you’re feeling great physically and mentally
• Learning and Development and Health and Sports budget that you are free to tailor to your own needs
• Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary