[Hiring] Senior Digital Product Manager @Mineralys Therapeutics

Role Description

Reporting to the Director, Omnichannel & Digital Marketing, the Digital Product Manager is a hands-on execution leader responsible for translating brand and omnichannel strategy into tactical digital plans and flawless delivery across HCP and patient channels. This role plans and drives digital and web-oriented projects from ideation through launch, with day-to-day ownership of execution, launch readiness, and deployment coordination.

Working closely with leadership, brand teams, developers, agency partners, and other cross-functional stakeholders, the Digital Product Manager ensures alignment on objectives, scope, timeline, cost, and quality. Success in this role requires:

• Deep operational expertise across CRM, email, web, field-enabled digital, and paid media executions
• Fluency in Veeva and Salesforce Marketing Cloud
• Command of the PRC/MLR review process
• A customer-centric mindset focused on building scalable, reusable solutions in a lean, fast-moving, launch-focused environment

Qualifications

• Bachelor’s degree required
• 5-7+ years of relevant experience in digital marketing, digital product/project management, or omnichannel execution, with pharmaceutical/biotech industry and launch experience strongly preferred
• Hands-on experience with Veeva (CRM and PromoMats) and Salesforce Marketing Cloud, including CRM/email and rep-triggered email configuration and deployment
• Strong working knowledge of HCP and patient marketing in a regulated industry, including PRC review, Veeva PromoMats routing, version control, FDA promotional requirements, and privacy laws (e.g., HIPAA)
• Experience with website content management, media trafficking/tagging, QA, launch readiness, and agency/cross-functional execution

Requirements

• Translate brand and omnichannel strategy into tactical digital plans and drive execution
• Plan and oversee digital and web-oriented projects from ideation to completion
• Manage internal and external timelines across projects
• Maintain integrated digital timelines, trackers, asset inventories, and handoffs
• Lead day-to-day HCP and patient digital tactic execution across web, CRM/email, field-enabled digital, and paid media channels
• Own digital launch execution across web and paid media
• Drive CRM/email asset pull-through
• Coordinate end-to-end rep-triggered email execution
• Build, configure, and deploy content within Veeva and Salesforce Marketing Cloud
• Apply a strong understanding of the PRC process
• Coordinate dashboard inputs and reporting follow-ups
• Manage agency partners with clear direction, feedback, quality oversight, and accountability
• Collaborate closely with internal partners

Benefits

• US Salary Range: $130,000-$145,000