[Hiring] Product Manager, SEO & Growth @Trellis

Role Description

Trellis is looking for a Product Manager, Growth to own two key growth levers: bringing the right buyers in through organic search and converting them through a strong product-led experience. This role will split time between product-led growth and SEO, owning the connection between acquisition, activation, trial conversion, and expansion. You’ll report to our Director of Product and work closely with Engineering and Design to define priorities, write clear requirements, unblock execution, and measure impact through Amplitude and/or GSC. This is a great role for someone who is analytical, technical enough to partner closely with Engineering, and comfortable turning ambiguous growth opportunities into clear, measurable product work.

What You'll Do

• Own Product-Led Growth
  • Own the activation funnel from first session through paid conversion.
  • Instrument the PLG funnel in Amplitude and define key activation benchmarks.
  • Run structured experiments to reduce friction and improve time-to-first-value.
  • Partner with Sales and Customer Success on trial, conversion, and expansion motions.
  • Connect PLG initiatives directly to activation and conversion metrics.
• Own SEO & Organic Discovery
  • Identify coverage gaps across Trellis’s large programmatic SEO footprint.
  • Prioritize which case types, courts, and court slugs should be expanded for indexing.
  • Own canonical URL strategy and MCP/UTM attribution governance at scale.
  • Partner with Engineering on schema, indexing infrastructure, and court taxonomy expansion.
  • Track organic acquisition through in-product activation in Amplitude and GSC.
• Drive Roadmap, Delivery, and Reporting
  • Maintain a clear, written roadmap for PLG and SEO initiatives.
  • Write scoped product requirements that Engineering can execute without unnecessary back-and-forth.
  • Run sprint priorities and unblock Engineering and Design independently.
  • Proactively surface blockers, risks, and trade-offs to stakeholders.
  • Deliver a consistent weekly written update covering roadmap status, experiment results, key decisions, and blockers.

Qualifications

• 3–5 years of product management experience, ideally with hands-on PLG, growth, activation, or funnel ownership.
• Hands-on SEO experience, especially technical SEO or programmatic SEO at a meaningful scale.
• Proficiency with GSC and Amplitude, or a similar product analytics platform.
• Strong comfort working with Engineering on technical requirements and implementation trade-offs.
• Excellent async communication skills, including PRDs, roadmap updates, Slack communication, and stakeholder updates that do not require constant follow-up.

Nice to have

• Experience in legal tech, court data, B2B SaaS, or another complex data environment.
• Experience with AI-powered product features, MCP integrations, or attribution systems.
• Familiarity with large-scale indexing, schema, metadata, taxonomy, or URL governance.

Benefits

• Meaningful equity
• Full Medical, dental, and vision coverage (for you and your family). ALL premiums covered!
• 401k w/ full match up to state limit
• Work from anywhere, but be willing to travel for sales meetings, leadership retreats, etc.
• Flexible vacation policy. You manage your own time.