[Hiring] Product Manager - Personalization & MarTech Innovation @Aquent

Role Description

The Product Manager - Personalization & MarTech Innovation serves as the strategic bridge between business growth priorities, emerging marketing technology, and external innovation partners. In this role, you will own the discovery, experimentation, and delivery roadmap for next-generation personalization, dynamic creative, and journey optimization across our enterprise MarTech ecosystem.

• Lead cross-functional agile teams through rapid proof-of-concept (PoC) pilots.
• Validate business value using rigorous testing frameworks.
• Scale proven technologies into enterprise-wide production capabilities.

What You'll Do

• Product Strategy & Roadmap Ownership: Define and champion the multi-quarter capability roadmap for personalization and optimization, aligning technical feasibility, customer experience, and business ROI.
• Agile Product Ownership: Lead backlog grooming, sprint planning, and story definition within an enterprise Agile framework (Scrum/Kanban/SAFe).
• Pilot Design & Experimentation: Design and execute disciplined pilot frameworks with explicit hypotheses, data/API requirements, baseline metrics, and KPIs.
• Cross-Functional Orchestration: Partner closely with Technology, Enterprise Data & Analytics, Creative Ops, Privacy, and Compliance.
• Partner & Ecosystem Enablement: Lead technical discovery and capability evaluation with leading MarTech and AI partners.
• Enterprise Scaling & Adoption: Transition successful pilots into repeatable, production-grade capabilities.
• Measurement & Executive Reporting: Track and report post-launch capability adoption, incremental lift, and operational efficiencies.

Qualifications

• 5+ years of experience in Marketing Technology (MarTech), digital product management, or technical product delivery.
• Proven Agile Product Delivery: Hands-on experience managing product backlogs, authoring technical user stories, and working directly with software engineering and data teams.
• Testing & Validation: Demonstrated track record of structuring pilots/PoCs, establishing baseline metrics, and measuring incremental marketing performance.
• Stakeholder Management: Exceptional communication skills with the ability to translate complex data integrations and MarTech concepts to non-technical business partners and executive leaders.

Preferred Qualifications

• Domain Knowledge: Direct experience with enterprise personalization engines, dynamic creative optimization (DCO), and decisioning platforms (e.g., Movable Ink, Dynamic Yield, SundaySky, Zeta Experiences, Salesforce Marketing Cloud).
• Industry Experience: Background in regulated industries such as Financial Services, Fintech, Healthcare, or complex B2B/B2C environments.
• Emerging Tech & AI: Familiarity with modern AI/ML personalization applications, predictive modeling, and responsible AI governance.

Portfolio & Strategic Focus Areas

• Omnichannel Personalization: Expanding dynamic, attribute-based content engines across Mobile, SMS, and B2B platforms (Salesforce ecosystem).
• AI-Driven Creative Optimization: Piloting next-generation AI modules (e.g., Movable Ink DaVinci, Dynamic Yield).
• Data-Enabled Dynamic Media: Scaling automated, data-driven video and interactive asset generation (e.g., SundaySky).
• Foundational Data Enablement: Collaborating with data engineering to sustain and optimize real-time customer data feeds driving behavioral personalization.