[Hiring] Product Manager, DTC Customer Journey @Paula's Choice Skincare

Role Description

At Paula’s Choice, we pride ourselves in providing an inspiring DTC destination for skincare lovers and truth seekers. To support our growth in the US and AU, we are searching for a Product Manager to manage and advance the day-to-day roadmap that optimizes the customer journey across our DTC site on Shopify, from first visit and product discovery through checkout, post-purchase, and repeat purchase.

This role will contribute directly to conversion, AOV, and LTV. You will help own the always-on roadmap:

• Prioritizing what ships next
• Coordinating work with UX and Engineering
• Ensuring releases are measured and learned from

You will also turn customer insight and data into clear stories that align creative, merchandising, and engineering partners around shared priorities.

You will partner closely with UX, Engineering, CRM, Analytics, Creative, and Merchandising to deliver customer-centric experiences. Your strategic mindset and analytical skills will help identify the highest-value friction points and opportunities, while your product leadership will bring them to life through Agile workflows.

Your curiosity about Shopify, UX, and evolving digital trends will keep Paula’s Choice ahead of the curve in how customers discover, engage with, and repurchase our products.

A typical day might include a mix of the following:

• Managing the day-to-day DTC roadmap: prioritizing, sequencing, and helping unblock work across the Shopify site, checkout, and post-purchase experiences
• Mapping the end-to-end customer journey and using analytics, session data, and customer feedback to find friction and the highest-value opportunities
• Partnering with UX to turn research and insight into designs, prototypes, and A/B tests that improve conversion, AOV, and retention
• Breaking down business requirements into clear user stories and acceptance criteria
• Working with Engineering and development partners to ship in Agile sprints on Shopify (themes, apps, and checkout)
• Running the experimentation backlog: hypotheses, test design, readouts, and rollout decisions
• Supporting the story behind the roadmap: preparing clear business cases, test readouts, and recommendations
• Partnering with CRM, Creative, and Marketing so site experiences stay aligned with campaigns, promotions, and launches
• Measuring impact with KPIs (conversion, AOV, LTV, retention), reporting results, and iterating to optimize
• Researching and benchmarking competitors, Shopify apps and platform features, and personalization tools

Qualifications

• 3+ years of product management, digital product, ecommerce, or DTC customer experience
• Demonstrated ability to manage a product backlog or roadmap
• Hands-on Shopify experience
• Strong UX instincts and experience working side by side with designers
• Strong communication and storytelling skills
• Proven ability to manage a day-to-day roadmap or backlog
• Familiarity with Agile workflows and tools such as Jira, Confluence, or similar
• Strong analytical skills with experience in A/B testing and KPI tracking
• Excellent communication, organizational, and stakeholder management skills

Requirements

• Shopify Plus experience, including checkout customization
• Experience with CRO and experimentation frameworks
• Klaviyo, SFCC, and/or SFMC experience
• Experience with personalization platforms, recommendation engines, or CDPs
• B2C ecommerce experience with a focus on customer acquisition and retention

Benefits

• A robust benefits package including health, vision, dental, retirement and more
• Flexible spending account, Employee assistance program
• Fitness perks, meditation app membership and more
• Product samples and discounts
• Generous PTO
• Great location in the heart of Seattle’s beautiful International District for local candidates
• Dog-friendly office
• Exceptional environment with team celebrations and volunteer opportunities