[Hiring] Product Manager - Connected Retail Experiences @Avery Dennison

Role Description

We are seeking a Product Manager to own the In-Store Digital Media product—Vestcom's in-store retail media platform that enables brands to reach shoppers at the shelf edge through electronic displays. This role is responsible for driving retailer adoption, brand demand, and the operational capabilities required to scale a two-sided media network.

The ideal candidate has experience with digital retail media, advertising technology, or marketplace products and thrives in ambiguous environments where the right answer isn't obvious. You will work directly with retailers and brands to understand their needs, design experiments to validate product hypotheses, and partner closely with engineering and design to build solutions that drive measurable business outcomes.

Key Areas of Responsibility

• Retailer Success & Expansion
  • Own the retailer product experience from pilot launch through full deployment, ensuring each partner expands beyond initial pilot stores.
  • Develop and refine the operations playbook for device logistics, network uptime, and store-level support.
  • Build the business case tools and ROI frameworks that help retailers justify expansion investments in their in-store digital media.
  • Partner with the commercial team to help drive client adoption of new products.
• Brand Demand & Campaign Performance
  • Drive brand adoption by ensuring the platform delivers measurable campaign performance and clear attribution.
  • Own impression fill rate and campaign automation capabilities to support scaling from dozens to hundreds of brands.
  • Partner with account management to understand brand needs and translate them into product improvements.
• Customer Discovery & Product Strategy
  • Conduct ongoing customer research with retailers, brands, and store operations teams to identify problems and opportunities.
  • Design and run experiments to validate product hypotheses before committing engineering resources.
  • Define product roadmap based on evidence from customer discovery, competitive analysis, and business priorities.
  • Make prioritization decisions that balance retailer needs, brand requirements, and operational scalability.
• Cross-Functional Collaboration
  • Partner with engineering and design as part of an integrated product team, collaborating on solutions rather than handing off requirements.
  • Work with sales on retailer pipeline, pricing strategy, and deal support.
  • Coordinate with account management on brand onboarding, campaign execution, and retention.
  • Collaborate with data science on measurement methodology and attribution capabilities.

Qualifications

• 5+ years of product management experience in B2B software or technology products.
• Experience with marketplace, platform, or two-sided network products where you balanced multiple stakeholder needs.
• Demonstrated track record of delivering products that achieved measurable business outcomes, not just shipped features.
• Strong customer research skills with experience conducting discovery interviews and translating insights into product decisions.
• Comfort with ambiguity and early-stage product challenges where experimentation is required.
• Strong analytical skills with ability to use data to inform decisions and measure outcomes.

Requirements

• Experience with retail media networks, advertising technology, or digital signage products.
• Background in products serving both enterprise customers and SMB/long-tail segments.
• Experience with hardware/software integrated products or in-store technology deployments.
• Understanding of programmatic advertising, campaign management, or ad operations.
• Familiarity with modern product discovery practices.
• Experience working in a remote environment.

Benefits

• Health & wellness benefits starting on day 1 of employment.
• Paid parental leave.
• 401K eligibility.
• Tuition reimbursement.
• Employee Assistance Program eligibility / Health Advocate.
• Paid vacation and paid holidays.