[Hiring] Product Manager @Town Web

Role Description

We're hiring a Product Manager to help us deepen our understanding of the market and translate that understanding into better products. This is a customer-obsessed, ground-floor Product Management role where you'll spend the majority of your time talking to the people we serve (local government Clerks), understanding their workflows, their frustrations, and the problems they can't always articulate in words.

The best person for this role has read (or would immediately pick up) The Mom Test by Rob Fitzpatrick, understands why customers say "yes" to demos and then never buy, and knows how to ask questions that reveal the truth rather than validate your assumptions.

Key Responsibilities

• Customer Discovery
  • Conduct regular conversations with municipal & county clerks and government administrators to understand their day-to-day workflows, pain points, and current tools.
  • Participate in sales calls as an observer to identify recurring objections, unmet needs, and the language customers use to describe their problems.
  • Work with our support and client success teams to surface emerging issues from existing customers whose needs have evolved.
• Product Strategy
  • Build and maintain a deep understanding of the competitive landscape such as what exists, what's missing, and what clerks wish they had.
  • Identify unmet needs in the market and help prioritize what to build, improve, or retire.
  • Evaluate both incremental improvements to existing products and opportunities to bring entirely new tools to market.
• Cross-Functional Collaboration
  • Partner with marketing to develop messaging and copy grounded in the words customers actually use — not the words we wish they'd use.
  • Train sales and client services teams on product capabilities so they can speak confidently about what we've built.
  • Work closely with engineering to translate customer insights into clear, prioritized requirements.

Qualifications

• Experience in product management, ideally in B2B SaaS or government/public sector software.
• Exceptional customer empathy — you enjoy talking to users and know how to extract actionable insights.
• Strong cross-functional communication skills; you can translate between technical teams and non-technical stakeholders.
• Comfort with ambiguity and early-stage environments where processes are still being built.
• Familiarity with frameworks like The Mom Test, Jobs to Be Done, or Business Model Canvas.
• Self-starter mentality — you don’t wait to be told what to do.
• Bonus: experience with GovTech, municipal government, or compliance-heavy industries.

Requirements

• You have 5+ years of experience in a B2B SaaS product role, ideally in a market with complex buyers or regulated industries.
• You're more energized by a customer call than a product roadmap template.
• You're naturally curious and you ask follow-up questions when an answer feels too easy.
• You can sit in a room (or a Zoom) with a clerk in an office and leave with genuine insight into how their week works.
• You're comfortable with ambiguity and can bring structure to a market where the playbook doesn't yet exist.
• You understand that the job is improving workflows, not just shipping features.
• You have strong written communication skills and can translate messy customer insight into crisp, useful documentation.
• Bonus if you have:
  • Experience working with or selling into government, municipalities, or other regulated industries.
  • Familiarity with the Business Model Canvas or similar frameworks for structured customer and market discovery.
  • Experience supporting sales enablement or marketing copywriting.

Benefits

• You'll be one of early PMs at a company that's built real products used by real government agencies.
• Direct access to leadership where your insights will shape the product roadmap from day one.
• We're building a category from scratch ("Clerkware") and you'll help define what it means.
• Remote-first, flexible culture.

Application Process

Submit your application and complete a brief Culture Index survey (takes about 10–15 minutes). If we think there's a fit, we'll invite you to an interview and take it from there.

This is a rare chance to be a force multiplier on a small team doing meaningful work in a market that's overdue for modern software. If that sounds interesting, we'd love to hear from you!