[Hiring] Principal Product Marketing Manager @Calendly

Role Description

Calendly is looking for a Senior Product Marketing Manager to help shape how we position, launch, and grow our products, including new AI capabilities. This is a full-stack product marketing role on a small team.

• Work closely with Product and Research to understand customers, develop compelling positioning, and influence product direction.
• Turn strategy into work customers actually see, from writing messaging and launch copy to managing go-to-market plans and coordinating execution with other teams.
• Present strategies and go-to-market plans directly to executive leaders, including the CEO.
• Navigate changing priorities and take projects from early ideas through execution and results.

What You’ll Do

• Shape product positioning and influence decisions.
• Bring customer and market insights into product decisions.
• Analyze customer research, feedback, competitive trends, and product data to identify opportunities and make recommendations to Product and Marketing leaders.
• Own product positioning and messaging.
• Define who our products are for, the problems they solve, what makes them different, and how we communicate their value.
• Develop and maintain product narratives and messaging that other teams can use.
• Partner with Product and Research early to identify important use cases and messaging to test.
• Make thoughtful recommendations and work with stakeholders to reach decisions.
• Own launches from start to finish.
• Develop the go-to-market strategy for new products and major features.
• Create clear, compelling copy for product launches.
• Drive execution across teams by building launch briefs and project plans.
• Maintain up-to-date messaging, launch documentation, and product updates.
• Work with Product, Research, and Growth to understand campaign performance and refine messaging.
• Use AI regularly in your work to improve speed and quality.
• Build reusable AI workflows to automate repetitive work.

Qualifications

• 8+ years of product marketing experience in SaaS (PLG or hybrid GTM preferred).
• Strategic and hands-on; capable of developing clear recommendations and executing plans.
• Strong critical thinking and judgment.
• An excellent writer and storyteller.
• An AI-native PMM with experience building AI workflows.
• A strong, reliable operator.
• Collaborative and adaptable.
• Confident, resilient product marketer with a growth mindset.
• Executive-ready communicator.

Bonus Points

• Experience positioning and launching AI-powered products and features.
• Experience marketing to both self-serve and enterprise customers.
• Experience with product-led growth, lifecycle marketing, and in-product adoption campaigns.
• Experience working on early-stage products, from initial customer validation through launch.
• Experience with product analytics, project management, and AI automation tools.

Benefits

• Tier 1 Salary Hiring Range: $187,272 — $220,320 USD
• Tier 2 Salary Hiring Range: $171,666 — $201,960 USD
• Tier 3 Salary Hiring Range: $156,060 — $183,600 USD
• Eligible for equity awards and competitive benefits.
• Sales employees qualify for a Sales Incentive program.