[Hiring] Principal Product Manager (Growth) @Netlify

Role Description

Netlify’s self-serve funnel is the path a developer takes from first deploy to a paying, growing account, and it is one of the largest growth opportunities at Netlify. We are hiring a Principal Product Manager to own that funnel as a product and lead the motion that grows self-serve revenue through the product itself. You will own activation, conversion, in-product expansion, and retention as a single number, and you will shape how we measure and experiment on the funnel as a discipline. This is a foundational role with a clear line to revenue, and you will define and evolve how growth works at Netlify for years. You report into Product and partner across Engineering, Data, Design, GTM, and Finance.

What You'll Do

• Own Netlify’s self-serve funnel as one product and one number: net-new self-serve ARR, counting new revenue plus expansion minus contraction and churn.
• Drive all four parts toward our growth goal rather than optimizing one metric at a time.
• Build the measurement foundation the funnel runs on.
• Strengthen attribution, define a top-of-funnel number we trust, and put our product and AI-visibility analytics to work.
• Stand up an experimentation practice and run it.
• Ship experiments early, build the team's experimentation muscle, and shape how we invest in the platform over time.
• Raise activation by defining early milestones that predict a paying account, measure time-to-value, and shorten the path to a user’s first meaningful outcome on the platform.
• Grow conversion by owning every paid conversion path and understanding the drivers behind each one.
• Build a self-serve expansion motion by creating clear paths for customers to expand usage and defining signals that indicate an account ready to grow.
• Partner with GTM on the handoff from product-qualified accounts to sales.
• Set the funnel roadmap, articulate the strategy to executives, and develop other PMs as the growth practice grows around you.

Qualifications

• 7+ years in product management, including experience owning a self-serve or PLG funnel end to end for a developer-focused, usage-priced, or consumption-priced product.
• Growth PM expertise with experience designing experiments, running a robust experimentation practice, and owning business outcomes.
• Fluency with funnel instrumentation: attribution, event taxonomy, cohorting.
• Command of in-product monetization mechanics: paywalls, free-to-paid flows, upgrade and buy-more paths, and credit or usage economics.
• A record of driving measurable business outcomes, not just shipping features.
• Cross-functional leadership with Data, Design, Engineering, GTM, and Finance.
• Comfort building in a fast-moving environment.
• Nice to have: experience with an AI, agent, or inference funnel; exposure to PLG-to-enterprise growth motions; product work on viral or referral loops; or experience standing up an experimentation platform from scratch.

Requirements

• You want to own a number that maps directly to revenue and feel accountable for it.
• You are energized by a foundational mandate and want to shape the practice as it grows.
• You reach for experiments when the answer is unclear, balancing data with product judgment.
• You enjoy working across Engineering, Data, Design, and GTM, influencing and aligning teams that do not report to you.
• You enjoy understanding funnel dynamics in depth and are motivated by improving meaningful business outcomes.
• You want to help shape how growth works at a developer platform millions of people build on.

Applying

Not sure you meet 100% of our qualifications? Please apply anyway! When applying please include:

• A resume or short listing of your job history & skills (link to a LinkedIn profile would be fine).
• A cover letter explaining why you would enjoy working in this role at Netlify (optional).

Company Description

Netlify is the most popular way to build, deploy, and scale modern web applications, empowering everyone from fast moving solo developers to enterprise teams. Millions of developers and organizations rely on Netlify as their platform of choice for composing web applications that are production ready, performant, and flexible.

We are a Series D company that has raised over $200M from investors such as Andreessen Horowitz, Kleiner Perkins, EQT, Bessemer, BOND, and Menlo Ventures. As a fully distributed company, we aim to create a company culture where the best idea can come from anywhere and strive to be thoughtful, compassionate, and collaborative in our work.