[Hiring] Principal Product Manager, Builder @Life360

Role Description

You'll be a core contributor to the Orchestrator layer—the real-time, contextual decisioning system that assembles Life360's interface dynamically for each member and each session. This is the personalization layer that determines which components surface and in what order, drawing on signals from the real world, past behaviors, family context, member history, and content and intelligence from partner teams across the company who all need representation in a constrained surface area. You're joining a focused team with work already underway, and your job is to accelerate and shape where it goes.

The technical challenge is real: building a modular, algorithmic content layer with a unified member data model, feedback loops, and measurable outcomes. The organizational challenge is equally real. Teams across Life360 will need to align around a shared model, contribute their intelligence and content to a common platform, and trust that the system serves the company's shared goals and the member in equal measure. Building that buy-in is core to this role.

What You’ll Do

• Orchestrator system design and roadmap.
• Partnering with engineering, design, and data science to shape the real-time layer that decides what each member sees—per session, per context—based on who they are and what their family is doing right now.
• Measurement framework.
• Working with stakeholders across the business to define and align on the north star metric, driver metrics, and objective function that guide every decisioning tradeoff the Orchestrator makes—and ensuring that framework can evolve as business context changes.
• Content ingestion architecture.
• Working with partner teams across the company to define how they contribute to the Orchestrator without competing for fixed placements—and helping drive the alignment that makes a shared model stick.
• Member context model.
• Collaborating with data science, engineering, and partner teams to define the signals and profile data that power real-time decisioning: time of day, location context, family state, behavioral history.
• Delivery surfaces and content templates.
• Working within Life360's existing in-app UI patterns to ensure the Orchestrator can deliver content effectively across the surfaces already built—and flagging gaps where new templates or surfaces are needed to unlock the next layer of personalization.
• Feedback loops.
• Contributing to how engagement and display data flows back to upstream systems to improve decisioning over time.
• Stakeholder operating model.
• Helping translate competing team priorities into weighted inputs to a shared system—and serving as an educator and evangelist to partner teams on what the Orchestrator is, what it can do, and how to build with it.

Qualifications

• You've built—or redesigned—a personalization or content orchestration system before, not just shipped features on top of one.
• You understand ML-driven content ranking, modular UI architecture, and what it means to replace fixed placement logic with algorithmic decisioning.
• You can talk fluently about signals, weights, feedback loops, and what "good" looks like when you can't directly observe every individual decision the system makes.
• You've worked on a surface that had become a resource allocation problem and helped fix it.
• You know how to move conversations from ownership to user value without losing relationships.
• You help build shared mental models before the team builds systems.
• Life360 is an AI-native company, and this role operates in that model—not as an aspiration, but as a baseline.
• You direct AI-driven execution across the full product development lifecycle.
• You have a point of view on where this is going and can make decisions that serve both technical detail and end-user experience.

Requirements

• 3 months: A shared mental model of the Orchestrator established across partner teams company-wide.
• 6 months: The Orchestrator is a functioning system with measurable lift in L5+ engagement and action rate on delivered content.
• 1 year: No two members see the same Life360; the Orchestrator is the platform layer that makes Family AI real at the interface level.

Benefits

• Competitive pay and benefits.
• Medical, dental, vision, life and disability insurance plans (100% paid for employees).
• 401(k) plan with company matching program.
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being.
• Flexible PTO, 13 company-wide days off throughout the year.
• Winter and Summer Weeklong Synchronized Company Shutdowns.
• Learning & Development programs.
• Equipment, tools, and reimbursement support for a productive remote environment.
• Free Life360 Platinum Membership for your preferred circle.
• Free Tile Products.