[Hiring] Principal Product Manager - AI Websites @Newfold Digital

Role Description

As a Principal Product Manager – AI Site, you will own the strategy and execution for our AI-powered website creation experience. This role is responsible for how customers move from intent → website → live presence, using AI-driven tooling that delivers beautiful, functional sites with minimal effort.

• Lead the vision, vendor strategy, and experience design for AI-generated websites—from the initial prompt or vibe through customization, publishing, and ongoing optimization.
• Define product direction, set quality standards, and ensure our AI site builder is the fastest, most intuitive path to a professional online presence.
• Product strategy and roadmap for AI-powered website creation and the end-to-end site building experience.
• Ownership of the full customer journey—from intent capture through AI generation, editing, publishing, and iteration.
• Integration and ongoing management of AI and third-party vendors powering site generation, design systems, and content.
• Definition of experience standards for AI-generated sites, including layout quality, content defaults, personalization, and mobile responsiveness.
• Partner with engineering and design to translate AI capabilities into simple, guided workflows customers can succeed with immediately.
• Drive site creation activation and completion, ensuring customers move from start to published site with confidence.
• Establish success metrics such as site creation completion rate, time-to-publish, retention, and customer satisfaction.
• Coordinate dependencies and priorities across Product, Engineering, Design, Legal, and GTM for AI-powered features.
• Lead launches and improvements that materially increase site creation adoption and long-term retention.
• Provide clear updates to leadership on roadmap progress, tradeoffs, and outcomes.
• Act as a product quality bar-raiser, ensuring AI-generated experiences feel cohesive, on-brand, and production-ready.

Qualifications

• 8+ years of product management experience, with ownership of complex, customer-facing products.
• A curiosity for keeping up with the latest AI trends and how they apply to web creation and online presence.
• Currently evolving into the Product Manager of the future by leveraging AI tooling and prototyping concepts.
• Deep knowledge of the web presence industry—website builders, hosting, and online digital presence.
• Strong product intuition around experience design, workflow simplification, and usability, especially in creation tools.
• Proven experience building products on top of third-party platforms or vendor ecosystems.
• Experience with design concepts, user flows, and conversion rate optimization.
• Comfort partnering with engineering on AI integration constraints, API limitations, reliability, and scale.
• Excellent written and verbal communication skills, especially when aligning cross-functional teams.
• Highly self-directed, outcome-oriented, and comfortable operating with senior-level autonomy.
• Ability to think strategically while staying close to real customer usage and feedback.

Benefits

• Work-life balance.
• Culture of diversity and inclusion with programs for learning and development.
• Excellent Health Insurance options: HSA, Medical, Dental, Vision.
• Matching 401K.
• Life/AD&D/STD/LTD insurance.
• Tuition Reimbursement.
• Pet Insurance.
• Generous vacation policy.
• Target compensation range of $135,000 to $170,000 annually plus bonus.