[Hiring] Manager, Functional & M&A @The Hershey Company

Role Description

Insights leader owning end to end, holistic insights agenda and key stakeholder wiring for Functional BU and M&A. Drives deep consumer, shopper and marketplace intelligence to fuel growth strategy for Functional BU and M&A initiatives. Partners with Director, Salty, Functional & M&A Insights to drive and execute insights agenda for brand level demand creation strategies and brand equity.

Role Responsibilities:

• Demand Creation Strategy: idea generation, innovation pipeline optimization & validation, audience identification and definitions, design to value
• Brand Equity: Deep in market performance understanding and analytics (portfolio and brand level), translation of Brand Health tracking to results, Creative/Comms idea generation, optimization and validation
• Foundational Insights: Contributes to portfolio-wide insights and other foundational learnings
• M&A: Drive M&A overarching agenda with consumer and category insights; lead full consumer, shopper and marketplace insights and implications for potential acquisition targets; Provide linkage of M&A strategy and insights to core business units
• Budget Management: Leads partnership with Marketing ops to ensure balanced and accurate insights budget for Functional & M&A Insights

Level of influence requires frequent and meaningful interaction with Functional DCS, Functional Brand team and M&A team. Partner with Commercial Intelligence and Business Intelligence teams for additional inputs across insights functions.

Qualifications

• Advanced understanding of insights tools, datasets and capabilities to contribute to holistic approach to meaningful insights generation (consumer, shopper, analytics, trends)
• Ability to integrate across data sources and drive to clear, actionable and breakthrough insights that will guide decision making and future growth
• Strategic framing and communication, proven ability to communicate and influence with compelling insights and clear recommendations
• Strong collaborator and ability to build dynamic relationships with internal and external partners

Requirements

• Education: Bachelor’s degree required; advanced degrees preferred but not necessary
• Experience: 5-7 years of experience in Shopper, Consumer and/or Analytical (e.g., Business Intelligence, Category Management) Insights

Company Description