[Hiring] Head of Product Growth @Aios Medical (YC W20/S21)

Role Description

As Head of Product Growth at AIOS, your fundamental role is to engineer word of mouth. I expect us to reach >0.3 30-Day K Factor (our Primary KPI). This is critical work for us to scale from 100k active customers today to 10 million customers by 2030.

• Lead a small product squad, taking over our existing referral program.
• Understand and rapidly improve the existing referral program via experiments.
• Broaden your work to include everything in Product Growth:
  • Incentivized Referral
  • Pull Virality
  • Push Virality
  • UGC
  • Product as Marketing
• Build a high-performance organization under you to execute this.
• Report directly to the CEO, Richie.
• Work mostly async in the timezone of your choice, with some crossover until midday Pacific Time.

Key Responsibilities

• Engineer word of mouth growth, measured via 30-Day K Factor.
• Incentivized Referral: Improve the existing referral program.
• Pull Virality: Make the product social by default.
• Push Virality: Turn customers’ offline touchpoints into a billboard for the product.
• UGC: Activate real customer stories for organic sharing.
• Product as Marketing: Innovate in the freemium experience.
• Organic WoM: Trigger delight and tribal affinity among customers.
• Analytics: Ensure everything is tracked and own the decision on the analytics stack.

KPIs

• Primary KPI: 30-Day K Factor
  • End of 26Q1 = 0.0835
  • Target = 0.30
  • Base = 0.17
  • Stretch = 0.42
• Secondary KPI: UK Monthly Net Referral Rate
  • End of 26Q1 = 7.83%
  • Target = 25%
  • Base = 16%
  • Stretch = 30%
• Tertiary KPIs:
  • Advocate Share: % Net Active Customers who have successfully referred at least once
  • Referral Frequency: Avg # Net Referrals by each Successful Advocate
  • Avg Days to First Referral
  • % New Customers who share the referral link within 1000 seconds of purchase

Qualifications

• 5+ years in product growth in high-growth D2C companies.
• Clear ownership of referrals & viral loops.
• No need for healthcare experience.
• Strong preference for those who enjoy the speed of a high-growth startup.

Requirements

• Maniacal about metrics and analytics stack.
• Proactive in crafting experiments with a clear process for generating & prioritizing ideas.
• Native in growth loops and distribution as a product problem.
• Comfortable with design principles & wireframing.
• Sufficiently technical to work closely with engineering.
• Excellent at leading product from idea to launch.
• Think in and build out systems.
• Strategic mindset, ensuring big swings are taken.

Nice to Have

• Doer mentality; experience in important problems and risks.
• Technical background mixed with exposure to real-world growth in consumer.
• Strong team management skills with a focus on A-players.
• Highly organized and capable of managing multiple projects.

Our Cultural Standards

• Belief in the mission: Transforming the lives of patients.
• Unwavering integrity: Maintaining ethics in ambiguity.
• Only the paranoid survive: Embracing challenges head-on.
• If we’re average we fail: Dedication to excellence.
• Commitment to candor: Full transparency in communication.
• A maniacal sense of urgency: Speed is critical.
• Enduring frugality: Spending wisely and carefully.
• Bulldozing barriers: Resourcefulness and capability.
• Keep your head down: Focus on what matters.
• The power of focus: Know your One Thing.

Compensation & Benefits

• Compensation: $200k-$400k/yr + 0.15%-0.50% equity.
• Healthcare: Comprehensive medical insurance.
• Remote: Fully distributed team.
• Personal development: Budget for books, courses, coaching.
• Personal wellness: Budget for gym and health apps.
• GLP-1s: Free membership with a clinic offering GLP-1s.
• Health coaching: Free weekly health coaching.
• Work coaching: Free weekly work coaching.
• Equipment: Macbook & work-from-home equipment provided as needed.

How to Apply

Email [email protected] with:

• Your resume
• Highlights from your experience relevant for the role