[Hiring] Head of GTM @Saypien

Role Description

Your mission is to design and own the commercial engine in a non-traditional way. You think in agents, build in AI, and execute at a speed that makes the old GTM playbook look like a fax machine. Strategy is yours, while the AE executes. The machine you build runs on intelligence, not manual effort.

• Define GTM strategy: ICP, segmentation, vertical priorities, messaging, and build AI agents that operationalize it, not just documents that describe it.
• Own the outsourced marketing agency relationship, and augment it with AI-powered content, targeting, and performance loops you design yourself.
• Build the sales playbook, then automate the repeatable parts: outreach sequences, personalization at scale, lead scoring, qualification signals.
• Architect the revenue operations model in HubSpot, and layer AI on top of it so the system surfaces what matters before anyone has to ask.
• Build and run GTM reporting through AI-assisted pipelines, not manual pulls.

Qualifications

• 5+ years in B2B SaaS across GTM, growth, revenue operations, or product marketing.
• Genuine fluency in AI tools as daily infrastructure, not occasional shortcuts.
• Experience managing external marketing agencies or demand generation partners.
• Track record of building sales playbooks and enabling AEs to close.
• Strong analytical mindset: comfortable owning pipeline and conversion metrics.
• HubSpot at architecture level, not just as a user.
• Builder mentality: comfortable creating from scratch in a lean team.
• German and English (German preferred).

Benefits

• Your mission: You’ll own new business from outbound pipeline generation through closing, and help turn founder-led selling into a scalable, forecastable process.

Company Description

Berlin-based startup Saypien is building an architectural intelligence layer that is agentic, modular, and domain-aware. It ingests heterogeneous data, learns the context of a business, and continuously provides decision-ready guidance across products and teams. We are looking for engineers who can contribute to this core platform.