[Hiring] GTM Strategy & Operations Lead @Affirm

Role Description

GTM Strategy & Operations takes product and pricing initiatives and creates commercially viable, operationally sound go-to-market motions. We partner with Product, Product Marketing, Legal, Rev Ops, and Pricing to design rollout groups, coordinate implementation, and equip the field — CSMs, AEs, and TAMs — with the processes they need to create world-class go-to-market. As an individual contributor, the Lead owns the go-to-market for a specific product line or segment end to end. You're handed the objective ("drive adoption for this new feature") and you decide how: the rollout plan, the enablement, the tracking. You turn half-formed product and pricing inputs into a plan a rep can actually execute.

What You'll Do

• Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target you're driving toward.
• Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM strategy, and track adoption against goal.
• Fluently navigate different perspectives on the same launch — the exec "why it matters," the customer value proposition, and the rep's reasons to believe.
• Build and maintain the materials, processes, and playbooks the field needs.
• Sit close to the field, and turn what you hear into recommendations for Product Marketing.
• Analyze performance data to find where a launch is stalling, and flag risks early.

Qualifications

• 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations, ideally in FinTech, SaaS, or another high-growth environment.
• A track record of owning a go-to-market motion or product line end to end, rollout through adoption, within a defined scope.
• You've been handed vague "go make this work" instructions, then built a solution that resonated with stakeholders and customers.
• Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.
• Comfort translating product and pricing strategy into practical, field-ready execution.
• Solid analytical instincts: you use adoption and performance data to decide what to do next, not just to report what happened.
• Clear, action-oriented writing and speaking.
• You do your best work in ambiguity and move fast without waiting to be told the approach.
• Familiarity with merchant, payments, or fintech ecosystems is a must-have.

Requirements

• Pay Grade - K
• Equity Grade - 4
• Employees new to Affirm typically come in at the start of the pay range.
• Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.
• Base pay is part of a total compensation package that may include monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents).
• In addition, the employees may be eligible for equity rewards offered by Affirm Holdings, Inc. (parent company).
• CAN base pay range per year: $117,000 - $167,000

Benefits

• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents.
• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses.
• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge.
• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount.