[Hiring] Director, Product Marketing @Acquia

Role Description

Acquia is hiring a Director of Product Marketing to own the go-to-market strategy and commercial success of Acquia Source, our digital command center for digital experiences. Acquia Source is the most important bet on our roadmap, and we need a leader to drive the GTM for our solution end to end.

This is not a role for someone who wants a tidy brief and a long ramp. The product is evolving fast, the market is moving faster, and the buyer (marketing, IT, security, and the C-suite all at once) is recalibrating what they expect from a DXP in an AI-first world. We need a leader who can walk into ambiguity, find the through-line, and get the company moving in the same direction within weeks, not quarters.

You will own the narrative, the launch motion, the sales enablement, and the commercial outcomes for Acquia Source end to end. You will not wait to be told what to do. You will see the gap, jump in, own it, and bring the rest of the org with you.

What You'll Own

• GTM Strategy for Acquia Source: Own the end-to-end GTM for our solution, including the command center, Acquia AI, and Source CMS. Define the ICP, the buyer journey, and the routing logic across every conversation a seller will be in.
• Narrative and Positioning: Sharpen, defend, and evolve the Acquia Source positioning. Make sure the three value pillars (Speed, Scale, Confidence) land with every audience, in every asset, in every channel.
• Launch and Release Leadership: Drive the launch motion for Acquia Source as it rolls out to Source CMS, Cloud Platform, and DAM customers through 2026, and the ongoing release cadence for Acquia AI.
• Sales and Partner Enablement: Equip global sales, SEs, CSMs, and partners to win. Own the pitch deck, the discovery framework, and the training that goes with them.
• Outcomes and Measurement: Define what success looks like in numbers and instrument it from day one. Publish a weekly update to leadership and the cross-functional team on where the numbers are.
• Cross-Functional Leadership: Pull product, sales, demand gen, content, brand, CS, and partner teams onto the same page and the same timeline.
• PMM Peer Collaboration: Collaboration with the other PMM leads is critical. Work shoulder-to-shoulder with them on shared narrative, joint launches, and customer expansion motions.
• Win/Loss and Competitive: Dive deeper on the deals and competitors that matter most to Acquia Source and translate what you learn into changes in positioning and enablement.
• Demand and Content Partnership: Partner with demand gen and content to translate the GTM for our solution into campaigns that generate pipeline.
• Pricing and Packaging Input: Partner with product and finance on pricing and packaging decisions for Acquia Source and Acquia AI usage.

Who You Are

• You have a bias for action.
• You simplify.
• You live in the outcomes.
• You thrive in ambiguity.
• You run fast and bring people with you.
• You own it.
• You are a strong peer.
• You are strong.

What You'll Bring

• 8+ years of product marketing experience, with meaningful time in B2B SaaS or enterprise software.
• A track record of launching and scaling complex platform or AI products into enterprise buyers.
• A demonstrated operating cadence built around weekly metrics review and fast iteration.
• Demonstrated ability to lead through influence across product, sales, marketing, and CS.
• Exceptional written and verbal communication.
• Deep comfort with the modern DXP, CMS, MarTech, or AI infrastructure landscape.
• A data instinct.

Preferred Qualifications

• Experience marketing AI-native or AI-augmented enterprise products.
• Background in DXP, CMS, DAM, or content infrastructure.
• Experience building GTM motions that span multiple personas.
• Experience driving expansion motions into an existing enterprise customer base.

Why This Role

• Impact: You will own the GTM for the most important product on Acquia's roadmap.
• Scope: Product, narrative, enablement, launch, measurement.
• Pace: We are moving fast, on purpose.
• Team: A PMM org that hires for ownership and rewards people who raise the bar.

Compensation, Benefits, and Logistics

• Competitive base and bonus, equity, comprehensive health benefits, generous PTO, and a flexible remote-first work environment.

Pay Range

$200,000 — $217,000 USD