[Hiring] Director, Product Marketing @Lumin Digital

Role Description

Lumin Digital is hiring a Product Marketing Director who will operate across the full product marketing spectrum: go-to-market strategy, sales enablement, competitive intelligence, and cross-product adoption across Lumin’s expanding digital banking platform. This is a foundational role—you will build the programs, frameworks, and cadences that define how Product Marketing operates at Lumin. This is a net-new function—you will build the programs, processes, and team infrastructure from the ground up while simultaneously executing against active GTM needs. This is a player-coach role: you will set strategic direction while remaining hands-on across GTM execution, content, and enablement.

Qualifications

• Bachelor’s degree in business, marketing, or related field; MBA preferred
• 7+ years of product marketing experience in B2B SaaS, fintech, or banking technology; at least 2 years in a market-facing or client-facing capacity
• Proven track record of owning or directly influencing a revenue goal and consistently meeting or exceeding it
• At least 2 years of direct people management experience
• Strong GTM execution track record
• Demonstrated ability to build product marketing programs from scratch in a high-growth environment
• Experience crafting differentiated messaging for complex technology across multiple buyer segments
• Proven ability to enable sales and client-facing teams to drive cross-sell and upsell revenue
• Experience with value-based pricing strategy, packaging design, or commercial model development
• Demonstrated experience applying AI tools to product marketing workflows
• Excellent cross-functional leadership
• Analyst relations experience (Javelin, Forrester, or similar) preferred
• Proficient in Google Workspace, and CRM/collaboration platforms (HubSpot, Slack, or similar)

Requirements

• Own the GTM playbook for product launches
• Develop and execute launch plans spanning positioning, enablement materials, battle cards, pricing guidance, and client communications
• Coordinate readiness across product, engineering, marketing, sales, and support
• Define launch KPIs and run retrospectives
• Integrate PMM into the PDLC from the earliest stages
• Design cross-product bundling strategies and adoption pathways
• Build Sales playbooks with talk tracks, ROI frameworks, and opportunity maps
• Support differentiated enablement for net new logo teams vs. client experience / AE teams
• Operationalize programs (GTM Spotlight, Monthly Product Recap)
• Serve as the expert on clients, prospects, and the competitive landscape
• Build win/loss programs that feed actionable insights to product and sales
• Conduct and socialize market research and buyer intelligence
• Develop analyst relationships (Javelin, Forrester)
• Document the buyer journey and drive process changes based on insights
• Develop positioning and messaging for target buyer personas
• Create and maintain sales collateral, solution guides, and objection-handling frameworks
• Manage marketing plans by product area with measurable goals
• Assess program effectiveness and recommend optimizations
• Leverage AI tools to accelerate product marketing workflows
• Codify AI-augmented best practices and champion adoption across marketing and sales

Benefits

• Salary: $206,000 - $226,000 a year
• Less than 25% travel—up to 65 work days of travel per year; includes quarterly in-person onsites

Company Description

Lumin Digital is a trailblazer in digital banking solutions, driven by a unique approach to technology, service, and people. We empower credit unions and banks by creating cutting-edge digital experiences that continuously serve, engage, and grow their membership base. Lumin is 100% cloud-native, purpose-built to unlock the full advantages of the cloud for financial institutions and their users.

At Lumin, we thrive on curiosity and innovation. Our culture fosters trust, respect for diverse perspectives and talents, and boldness in pursuing innovative paths. These values guide us, shaping a workplace where collaboration thrives, ideas flourish, and new possibilities are discovered.

Lumin Digital is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity, or any other legally protected basis, in accordance with applicable law.

For more information, visit lumindigital.com .

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.