[Hiring] Director, Product Marketing @Incident IQ

Role Description

Incident IQ is looking for a Director of Product Marketing to lead and evolve the product marketing function at a pivotal moment for the company. Reporting directly to the Chief Marketing Officer and managing a team of three product marketers, this leader will own how iiQ brings products to market, tells its competitive story, and shows up in front of customers, influencers, and the industry.

This role sits at the intersection of product, sales, and marketing. The right person is a strategic storyteller, a trusted cross-functional partner, and a player-coach who can both set the direction and roll up their sleeves. iiQ is at an inflection point as we evolve from a workflow management platform into the agentic operations platform for K-12 districts. The Director of Product Marketing will play a central role in shaping that narrative and bringing it to life across every customer and market-facing touchpoint.

Responsibilities

• Messaging & Positioning:
  • Own the end-to-end messaging architecture for iiQ, from the corporate narrative down to individual product messaging houses.
  • Lead the evolution of iiQ’s story as we move toward the agentic operations platform positioning, in close partnership with the CEO, CMO, and Product leadership.
  • Sharpen positioning for our Enterprise IT tier, Facilities, and other product lines to win in our highest-priority segments.
  • Ensure every customer-facing asset, from website to sales deck to launch collateral, reflects a clear, consistent, and compelling voice.
• Product Launches & Go-to-Market:
  • Establish and roll out a repeatable product launch methodology in partnership with Product Management, setting the standard for how we bring products to market at iiQ.
  • Lead GTM strategy for new product launches, major releases, and AI-forward capabilities across the iiQ platform.
  • Take over leadership of iiQ AI go-to-market, including messaging, launch planning, and customer rollout.
  • Partner closely with Sales and Product Enablement to equip the field with the tools, training, and talk tracks they need to sell with confidence.
• Competitive & Market Intelligence:
  • Build and lead a competitive intelligence function that gives Sales, Product, and leadership a clear view of the market, our competitors, and where we win and lose.
  • Own customer and market research initiatives that inform positioning, packaging, and roadmap decisions.
  • Translate research and competitive insight into action: playbooks, battle cards, and strategic recommendations that move the business.
• Pricing & Packaging Partnership:
  • Partner with RevOps and Product to shape pricing and packaging strategy, bringing the voice of the customer and the competitive lens into every decision.
  • Own the go-to-market side of packaging decisions: naming, positioning, and how we communicate value to the market.
• Industry Relations:
  • Build and manage iiQ’s analyst relations program, in partnership with corporate marketing, developing relationships with key industry influencers covering K-12 ed-tech, ITSM, and adjacent categories.
  • Represent iiQ in analyst briefings, reports, and industry research to elevate our visibility and credibility in the market.
• Team Leadership:
  • Lead and develop a team of three product marketers, each of whom currently owns a set of iiQ product lines.
  • Evolve the team structure and ways of working to deliver horizontal strength across messaging, launches, and competitive, while preserving product-line depth.
  • Model a high-performing team culture grounded in a growth mindset, a bias for action, clear and kind communication, and a shared commitment to the mission.

Requirements

• 10 to 15 years of product marketing experience in B2B SaaS, with at least 3 years leading and developing product marketing teams. Experience in ed-tech, ITSM, or platform businesses is a plus.
• You are a strategic thinker who can shape a company narrative, sharpen product positioning, and translate both into work that moves the business.
• You build trust across product, sales, customer success, the executive team, and the marketing team.
• You have stood up product launch processes from the ground up.
• You lead a team and still know how to roll up your sleeves when it matters.
• You are a shaper, not a taker. You bring solutions, not just problems.
• Exceptional written and verbal communication skills are a must.
• Comfort with AI as both a product category and a tool for how modern marketing teams work.
• A genuine interest in K-12 education or education technology is a plus.

Benefits

• We facilitate whole-person growth where employees can develop personally as well as professionally.
• We offer an energetic and collaborative environment; everyone’s opinion matters!
• We produce software that empowers K-12 schools to run efficiently, allowing for a better classroom experience for students to THRIVE!
• We provide excellent work/life balance. Two amazing offices - a Downtown Atlanta office location and one at Halcyon in Alpharetta!
• Incident IQ offers a competitive salary based on experience with a benefits package for full-time employees that includes medical, dental, vision, life insurance, 401k match, and paid-time off (PTO).