[Hiring] Director Product Market Development @Insight Molecular Diagnostics Inc

Role Description

This role is responsible for developing, leading and executing the commercial RUO product strategy across IMDx’s portfolio of oncology and transplant products. In this role, this person will:

• Develop long-term relationships with key decision makers and influencers in the clinical laboratory and research laboratory sphere of influence.
• Drive market intelligence to inform our product and clinical development roadmap.
• Ensure that our products are meeting a need in the market and have the highest success of adoption in the RUO market.
• Use experience in the RUO space, along with market feedback to ensure we are building products that the market will be able to use.
• Identify and target key customer segments, obtaining feedback to inform product development design and specifications.
• Align strategy around the needs of the market and drive initial market adoption from key customer segments.

Qualifications

• Serve as the market intelligence arm of the organization and create consistent flow of feedback from the field to inform strategy and product direction for our RUO products.
• Work across the organization to drive alignment on product market fit, and define product specifications for IMDx’s RUO products.
• Work with business development and R&D team to drive outreach for potential partnerships or data development opportunities.
• Identify key customer characteristics to further segment the market and plan targeted outreach and awareness of IMDx’s RUO products.
• Build relationships with existing KOLs and develop new key customers for involvement in current and future commercial and medical activities.
• Develop and execute the Early Access Program strategy to get institutional buy-in at key high valued centers.
• Drive initial market adoption of our RUO products and inform market projections and forecasting.
• Identify and initiate programs/tactics of mutual interest to IMDx and KOLs, as appropriate.
• Disseminate KOL insights and intelligence across cross-functional partners in order to develop new strategies, tactics, training, and customer service efficiency.

Requirements

• Remain knowledgeable of the competitive environment and treatment paradigms within Oncology and how IMDx’s portfolio compares to competitive landscape.
• Stay in alignment with Corporate Budget around Market Development initiatives.
• Ability to travel 40% domestically and internationally if required.

Benefits

• Standing, sitting, walking, bending, reaching, manual manipulation, and lifting 25 pounds.
• Ability to have full-body movement.
• Ability to work on a mobile device, tablet, or in front of a computer screen and/or perform typing for at least 50% of a typical working day.