[Hiring] Director, Product Management, Registry @Babylist

Role Description

Registry is the center of gravity at Babylist — it’s where millions of families start, and it’s the engine that drives acquisition, engagement, and revenue across the business. As Director, Product Management - Registry , you own Registry end-to-end: product strategy, customer experience, and commercial performance. This is one of the most visible and consequential product leadership roles at the company — when Registry works better, the entire ecosystem gets stronger.

• This is a dual seat: product leader and builder.
• You’ll set direction over 6, 12, and 24 months while staying close enough to the work to test ideas quickly — often by building them yourself.
• You don’t wait for fully scoped specs or perfect resourcing; you use prototypes, data pulls, and AI-native tools to turn ideas into something real that teams and customers can react to.
• You’ll partner with Engineering, Design, Data, Marketing, and Merchandising as a peer-builder, bringing sharper problem framing and artifacts that accelerate decisions.
• You’ll lead a small team of PMs as a player-coach, raising the bar on both product thinking and how the team builds.
• The challenge is real. Registry is a mature, high-scale surface where incremental improvements are always available — but this role requires pushing toward step-change outcomes without putting the core business at risk.
• You’ll need to balance conviction with sequencing, speed with judgment, and vision with proof.
• If you prefer clean handoffs, clearly defined swim lanes, or roles where you operate primarily through others, this will be a tough fit.
• If you like getting your hands dirty, building to learn, and leading from the front, you’ll thrive here.

Qualifications

• 10+ years in product management, including 3+ years leading Product Managers, in consumer tech or e-commerce environments with millions of users and meaningful revenue ownership.
• Experience operating at Director, Sr. Director, or VP PM level, with full ownership of product strategy, KPIs, and business outcomes.
• Proven track record owning a complex, high-traffic product surface end-to-end, driving measurable impact on growth, conversion, or retention.
• Strong commercial judgment — comfortable working with P&Ls, unit economics, and revenue levers, and making clear tradeoffs between customer and business outcomes.
• Deep customer expertise — you regularly work from raw inputs (interviews, support tickets, session replay, behavioral data) and translate them into product decisions.
• Builder at your core — you use prototyping tools (v0, Replit, Figma), query data directly (SQL, dashboards), and create artifacts that push thinking forward without waiting on others.
• AI-native in your workflow — you actively use LLMs and AI coding tools (e.g., Cursor, Claude Code) to go from idea to working prototype, and you know how to decompose problems to get high-quality outputs.
• Experience leading in a scale-up environment with high ambiguity, where you’ve had to create clarity, not follow established playbooks.
• Track record of hiring, coaching, and leveling Product Managers, including giving direct feedback and building teams that outperform the broader organization.
• Clear, direct communicator who can drive executive-level decisions, surface misalignment early, and move teams forward without relying on consensus.

Requirements

• Own the Registry business end-to-end, including product strategy, roadmap, and performance across acquisition, registry creation, and gift-giver conversion.
• Define and sequence bold product bets that create step-change improvements while protecting the core experience that millions of families rely on.
• Set and maintain the quality bar for Registry, making principled decisions on where to push, where to hold, and how to balance speed with customer trust.
• Lead and develop a team of 3–4 Product Managers, creating clarity on ownership, raising expectations, and building a team that consistently delivers high-quality work.
• Partner closely with Engineering, Design, Data, Marketing, and Merchandising to ship cohesive, high-impact experiences that connect across the full customer journey.
• Use rapid prototyping and direct customer feedback to validate ideas early, reducing time from concept to learning from quarters to days.
• Bring forward insights from Registry to shape company-level strategy, influencing how Babylist grows beyond your immediate product surface.
• Help evolve how product teams operate by embedding faster, more iterative, and AI-enabled ways of building, testing, and decision-making.

Benefits

• Competitive salary with equity and bonus opportunities.
• Company-paid medical, dental, and vision insurance.
• Retirement savings plan with company matching and flexible spending accounts.
• Generous paid parental leave and PTO.
• Remote work stipend to set up your office.
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning.