[Hiring] Director of Product Marketing @Collectors

Role Description

We are seeking a Director of Product Marketing to lead strategy and execution for PSA’s Sports Grading business. This role owns how products come to market and scale, spanning positioning, go-to-market strategy, lifecycle growth, and the end-to-end collector experience. The Director serves as the central connector across Product, Operations, Growth, Brand, and Communications to ensure the right products are prioritized, brought to market effectively, and deliver a high-quality customer experience. This leader brings deep, first-hand credibility in the sports card ecosystem alongside strong product marketing leadership and plays a critical role in strengthening PSA’s position at the center of the collector ecosystem.

Key Responsibilities

• Product Marketing & Go-to-Market
  • Own end-to-end product marketing strategy across Sports Grading
  • Define target segments and develop acquisition, engagement, and retention strategies across collectors, dealers, breakers, and investors
  • Lead go-to-market planning for product launches, service innovations, and category expansions
  • Drive integrated campaign strategy across digital, CRM, events, and social channels
• Positioning & Product Strategy
  • Define positioning, messaging, and value propositions
  • Translate collector insights, customer experience needs, and market dynamics into actionable product and GTM strategies
  • Partner with Product and Operations to inform roadmap prioritization and focus on highest-impact opportunities
  • Develop pricing, packaging, and promotional frameworks in partnership with business leads
• Customer Experience (CX)
  • Champion the end-to-end collector experience across the submission, grading, and post-grade journey
  • Identify friction points and partner cross-functionally to improve transparency, speed, communication, and overall satisfaction
• Category Leadership (Sports Grading)
  • Serve as the internal and external expert across the sports card ecosystem
  • Shape narratives that reinforce PSA’s leadership across authenticity, grading standards, and collector value
  • Build strategic partnerships across leagues, teams, rights holders, marketplaces, dealers, and key industry stakeholders, partnering with Communications on creator and influencer engagement
  • Identify whitespace opportunities to expand grading adoption and submission growth
  • Stay ahead of market dynamics, including release cycles, grading demand, player performance impact, and pricing trends
• Growth & Performance
  • Establish and manage full-funnel KPIs (awareness through submission and engagement)
  • Drive continuous optimization through testing across channels, offers, and experiences
• Leadership & Collaboration
  • Build and lead a high-performing product marketing function
  • Partner cross-functionally across Growth, Brand, Product, Operations, Sales, Legal, Finance, and Communications
  • Elevate organizational understanding of the sports card market and collector mindset

Qualifications

• 10–12+ years of experience in product marketing, go-to-market, or category leadership roles
• 5–7+ years of people management experience, building and leading high-performing teams
• Deep, authentic expertise in the sports card ecosystem
• Strong understanding of grading, collectibles markets, and secondary marketplaces
• Proven track record of launching products and scaling category growth
• Experience operating cross-functionally in complex organizations
• Data-driven, with the ability to translate insights into action
• Strong executive communication and stakeholder management skills
• Entrepreneurial mindset with a bias for action and comfort building from the ground up
• Exposure to high-growth, late-stage, or IPO-adjacent environments preferred
• Willingness to travel up to ~20%
• Bachelor’s degree or equivalent experience

Salary Range

The salary range for this position is $163,308 – $267,038. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, prior experience, and skill set. This role may be eligible for bonuses, commissions, or other forms of compensation, please ask your recruiter for details.

Benefits

• Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
• Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits.
• 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals
• Vacation: All salaried employees are eligible for flexible time-off.
• Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays
• Employee Discounts: Employees receive discounts on select grading services for approved submissions
• Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs
• Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities