[Hiring] Director of Product Management-Education & Certification @AAPC

Role Description

Do you thrive on defining the vision, strategy, and execution of education products and services with autonomy to make a real impact? Are you obsessed with creating a world-class student experience that helps them pursue and achieve their career goals? At AAPC, we are reimagining education delivery for over 300,000 members globally. This new role will lead a transformational stage in our industry, helping shape the future educational excellence and job readiness at scale for the business of healthcare workforce.

The Director of Product Management will lead the business and product strategy, market positioning, and lifecycle management of our education and certification products across both B2C and B2B segments. This role focuses on the full product lifecycle management, defining vision, strategy, and market approach, of our education and certification offerings, while partnering with our course design and content development, and software teams to deliver high-quality and best-in-class products.

The Director of Product Management ensures our learning and certification portfolio meets market demands, achieves revenue and adoption growth goals, maintains a competitive and differentiated edge, and includes a clear approach for evaluating new opportunities and sunsetting nonperforming products.

Key Responsibilities

• Product Strategy, Roadmap, Development, and Portfolio Planning & Performance
  • Define the vision, business strategy, and product rollout roadmap for education, certification, and publishing offerings across B2C and B2B audiences.
  • Align product goals with organizational priorities, market opportunities, and customer segment needs.
  • Develop segment-specific strategies that address the distinct needs of individual learners and enterprise, government, and academic partners.
  • Prioritize new product opportunities and enhancements based on market data, revenue potential, operational readiness, and stakeholder input.
  • Maintain a portfolio view of offerings to ensure the right balance of growth, sustain, and innovation initiatives.
• Product Lifecycle Management
  • Own a structured lifecycle approach for assigned products from concept through growth, optimization, and retirement.
  • Define criteria and governance for identifying nonperforming or redundant products.
  • Develop and execute sunsetting plans that include customer impact assessment, communication strategy, migration paths, and revenue risk mitigation.
  • Partner with marketing, sales, learner support, and operations to ensure smooth transitions when products are retired or consolidated.
• Market Research and Competitive Analysis
  • Conduct market and customer research to identify trends, learner and employer needs, and gaps in the market across B2C and B2B segments.
  • Monitor competitor offerings to inform product differentiation, pricing, and packaging strategies for each audience.
• Business and Financial Management
  • Develop business cases, pricing models, packaging recommendations, and revenue forecasts for new and existing products in both B2C and B2B channels.
  • Track performance against KPIs, including revenue, enrollments, completion rates, adoption by enterprise clients, renewal trends, and customer satisfaction.
  • Recommend adjustments to improve product performance, margin, and long-term portfolio health.
• Product Marketing and GTM
  • Partner with marketing to create go-to-market strategies, messaging, and campaigns tailored to B2C and B2B audiences.
  • Oversee product positioning, branding, and value propositions to ensure market resonance and consistent portfolio storytelling.
  • Support launch readiness across sales, marketing, training support, and customer success teams.
• Cross-Functional Collaboration
  • Work closely with instructional design, content development, and technology teams to ensure product vision and market needs are met.
  • Partner with sales, marketing, and customer success to drive adoption, retention, and account expansion in B2B markets.
  • Collaborate with certification and credentialing stakeholders to ensure alignment with industry standards and credential integrity.
• Performance Monitoring and Optimization
  • Review product analytics and customer feedback to drive ongoing improvements across content, experience, and commercial performance.
  • Identify and implement enhancements that improve learner outcomes, employer value, and business results.
• Industry Awareness and Innovation
  • Stay informed about trends in online learning, certification, professional development, credentialing, and workforce needs.
  • Recommend innovations in delivery, technology, and business models that address both consumer and enterprise markets.

Key Success Indicators

• Growth in enrollments and certification completions across B2C offerings.
• Growth in adoption, renewals, and expansion across B2B and institutional offerings.
• Market share growth in targeted education and certification segments.
• Achievement of revenue and margin targets and growth goals for assigned products.
• Positive learner and employer satisfaction and delight scores.
• A healthy, streamlined portfolio demonstrated by clear lifecycle governance, including successful new product development, current product optimization, and retirement of nonperforming products.

Qualifications

• 8+ years' experience in product management, preferably in education, e-learning, certification, or professional training industries (non-software products and experiences with education/continuing education as core focus).
• 4+ years' experience in a product leadership or business unit leadership position, responsible for financial performance of a group of products and business unit.
• Bachelor’s degree in business, marketing, education, or related field (MBA preferred).
• Proven ability to manage the full product lifecycle, including clear experience with business cases, new product opportunity assessment and development, current product rationalization decisions, and sunsetting.
• Demonstrated experience developing strategies for both B2C and B2B products, including differences in packaging, pricing, and go-to-market approaches.
• Demonstrated ability to translate customer and business needs into product and initiative requirements, team level execution and deliverables that drive business outcomes.
• Strong business acumen, including experience with P&L management, market analysis, forecasting, and pricing strategy.
• International education product and localization experience a plus.
• Excellent collaboration, communication, and stakeholder management skills, able to influence and align across cross-functional teams and an entire organization.
• Data-driven decision-making with strong analytical and problem-solving abilities, capable of using data to guide prioritization, resources, and decision-making.
• Familiarity with learning management systems, credentialing platforms, and emerging learning technologies a plus.
• Excellent verbal and written communication skills, including technical and non-technical audiences.
• Highly organized, self-directed, and comfortable managing multiple priorities in a fast-paced, results-driven environment.

Benefits

• Competitive salary and benefits package.
• Flexible, remote work environment.
• The opportunity to make a significant impact on our business and work with a fun, collaborative team.
• Professional development and growth opportunities.