[Hiring] Director of Product Growth @Playbook

Role Description

We are looking for a highly analytical Growth Leader who bridges the gap between digital performance marketing and product-led growth. You feel completely at home digging into web and app analytics, running A/B tests, and working directly with software engineers to shape product features. If you have a proven track record of using behavioral marketing to build digital funnels that drive physical foot traffic and real-world revenue, we’re looking for you.

Your mission is to transform Playbook’s digital platform into a high-converting revenue engine that drives real-world, in-person utilization across two distinct audiences:

• The Public: External consumers and corporate groups. You need to capture their intent before they ever log in or download an app.
• Tenants: The employee population working for the companies inside our buildings. You will determine the mix of physical, experiential, and digital channels needed to capture their attention and drive initial registration.

Outcomes you’ll deliver include:

• Build the Analytics Infrastructure: Define the event schema, set up the tracking architecture, and establish metrics to understand and influence user behavior.
• Optimize Digital Funnels: Map where we are losing users across all service lines and build a testing roadmap to fix conversion drop-offs.
• Capture the Captive Audience: Design offline-to-online acquisition loops tailored to the specific demographic and psychographic makeup of a building's companies.
• Drive In-App Monetization: Design automated, behavioral lifecycle campaigns that get users to sign up for memberships and book spaces.
• Guide the Product Roadmap: Work closely with engineers to build features that drive utilization.
• Architect Public Acquisition: Launch targeted paid campaigns and build un-gated landing pages.
• Command Visual Excellence & Content Workflows: Ensure our websites and digital platforms maintain a premium aesthetic.
• Scale AI & Automation Pipelines: Build a centralized stack integrating LLMs and CRM features.
• Establish Multi-Touch Attribution: Connect digital campaign performance and user behavior to physical space utilization and revenue.

Qualifications

• 6+ Years in Consumer Marketplace, Hospitality Tech, or O2O Growth.
• Deep Product & Analytics Fluency.
• Pre-Login & Acquisition Experience.

Requirements

• Omnichannel Acquisition Skills.
• AI & Stack Automation.
• Creative Workflow Management.
• Strategic Solo Operator.
• The In-Person Conversion Strategist.
• Data-Obsessed Optimizer.
• AI-First System Scaler.

Benefits

• FREE employee-only medical coverage.
• A 4% employer 401(k) match.
• FREE short-term disability.
• Other incredible benefits.