[Hiring] Director of Product, Conversational AI @Ethos Life

Role Description

Every decade or so, a new communication medium reshapes how consumer companies meet their customers. Email rewrote direct response. SMS collapsed the distance between brand and human. Conversational AI is the next medium — and the companies that win it will be the ones that shape its native voice early, not the ones that paste the old playbook into a new pipe.

We are standing up the Conversational AI function at Ethos to do exactly that, for one of the most personal and emotionally loaded purchases a family ever makes: life insurance. You will be the single-threaded owner of Conversational AI at Ethos. You will not just "manage a roadmap." You will define what an AI-led conversation sounds like in regulated financial services and build the playbook for it.

Duties and Responsibilities:

• Shape the Medium
  • Narrative Architecture: Define what an Ethos AI conversation actually sounds like — the tone, the cadence, the openings, the objection handling, the moments of empathy.
  • Channel Strategy: Decide where conversational AI fits inside the broader customer journey across call, text, email, and human agent.
  • Cross-Medium Continuity: Own the product experience where a conversation can start as a call, continue as a text, and hand off to a human.
• Own the Conversational AI Roadmap
  • Vision & Strategy: Own the multi-year vision for how Ethos talks to customers — across voice and text, across inbound and outbound, across every product line.
  • Opportunity Sequencing: Decide which customer segments, products, and call types we attack next, backed by unit economics.
  • Build vs. Buy vs. Partner: Own the calls on where we differentiate versus where we commoditize across the stack.
• Ship the Platform, Segment by Segment
  • Segment-by-Segment Launches: Drive end-to-end launches across our customer segments — ANA, Win-Back, Pre-Approved, Choice, Whole Life.
  • Conversational Craft: Obsess over the moments that make or break a conversation.
  • Seamless Handoff: Design the moment where the AI passes the customer to a human agent.
• Evaluation, Quality, and the Feedback Loop
  • Eval Infrastructure: Own our evaluation strategy end-to-end.
  • Conversational Intelligence: Partner with Data & Analytics to evaluate AI and human conversations on the same rubric.
  • Weekly Iteration Cadence: Sample, analyze, hypothesize, A/B test, ship, measure.
• Regulatory, Compliance, and AI Governance
  • Expanding the Envelope: Partner with Legal & Compliance to responsibly expand what the AI can do over time.
  • AI Governance: Stand up the governance process.
  • External Counsel & Regulators: Be the product voice in conversations with external counsel and regulators.
• Cross-Functional Orchestration
  • Engineering: You will not be a PM who writes tickets and disappears.
  • Sales & Ops: You will spend time on the sales floor, listen to calls, and earn the trust.
  • Marketing & Lifecycle: You will coordinate with the Re-Engagement and Lifecycle teams.

Qualifications

• 8+ Years of Product Management, with meaningful experience working within customer-facing communication channels.
• Medium-Native Instincts: You have shaped how a brand or product showed up in a new channel before.
• Narrative & Copy Chops: You can write — and you have strong opinions about how copy should land.
• Commercial Acumen: You think in CAC, LTV, Payback, Contribution Margin.
• LLM-Native Product Instincts: You have shipped products built on frontier LLMs.
• "Founder" Energy: You have built something from 0 → 1.

Requirements

• Director-level candidates should have led PM teams or complex cross-functional orgs.
• Principal-level candidates should have a track record of owning category-defining products end-to-end.

Benefits

• The US national base salary range for this full-time position is $184,000 - $324,000.
• Compensation details listed reflect the base salary only and do not include applicable bonus, equity, or benefits.