[Hiring] Director of Product - Ads and Core Experience @Yelp

Role Description

At Yelp, our mission is to connect people with great local businesses. We’re seeking a Director of Product Management to lead product strategy and execution for monetization and core experience. You’ll oversee how ad products, the ad platform, business pages, and search results pages work together for consumers, advertisers, and local businesses. The scope includes sponsored results and ad delivery, creative optimization, business page experience, and the consumer-facing design of search so that ads, organic results, and partner placements feel coherent, trustworthy, and high quality.

In this senior people leadership role, you’ll inspire and develop exceptional talent, set a high bar for product quality, and collaborate with partners across Consumer and Ads Engineering, data science, search relevance, and revenue. You’ll play a pivotal role in shaping how we balance the trade-offs between monetization and maintaining a delightful user experience.

This opportunity is fully remote and does not require you to be located in any particular state within the US. We welcome applicants from throughout the US.

What you'll do:

• Set the long-term vision, strategy, and roadmap for ad products, business page, and search experience - aligned with company revenue and consumer experience goals.
• Lead and develop PMs; build strong partnerships with engineering, design, data science, and revenue teams to ensure effective delivery, resourcing, and cross-org alignment.
• Prioritize product investments across competing roadmaps with clear business cases - balancing short-term revenue, long-term user trust, and execution risks.
• Drive improvements to sponsored results, ad delivery and reporting, creative optimization, and ad load/placement strategy in close collaboration with Ads auction and bidding teams.
• Raise performance and engagement on business pages; enhance how ads and organic results work together on the SERP (with Adaptive SERP and relevance partners).
• Build trusted partnerships with Search Quality, Yelp Assistant, and Ads/ML teams where consumer entry points, monetization, and relevance intersect.
• Foster and build a fun, diverse, and inclusive culture that reflects Yelp’s values.

Qualifications

• You are a thoughtful, strategic product leader.
• You bring deep, hands-on experience with advertising products.
• You care deeply about design and user experience.
• You’re experienced with revenue-generating products backed by clear business metrics.
• You have proven ability to lead large cross-functional initiatives.
• Familiarity with consumer marketplaces or local discovery is strongly preferred.
• You have a track record of building and developing PM teams.
• A Bachelor’s Degree or an equivalent work experience is required.

Requirements

• You plan 12-24 months out, mentoring and developing PMs into better product thinkers.
• You know how auction mechanics affect the consumer experience.
• You understand why advertiser controls matter and where they create unintended consequences.
• You have strong instincts about where to draw the line between short-term revenue optimization and long-term user trust.
• You have a track record of shipping ad products that feel native and raise the bar for visual and interaction quality.
• You actively collaborate with finance and revenue partners.
• You communicate effectively at the executive level.

Benefits

• Compensation range for this role is between $211,000 and $346,000.
• You may also be offered a bonus, restricted stock units, and benefits.
• This opportunity has the option to be fully remote in all locations across the US.