[Hiring] Director of Innovation & PMO @Empower Pharmacy

Role Description

The Director of Innovation & PMO owns the structure, velocity, and strategic ambition of the Marketing function at Empower Pharmacy. This role sits at the intersection of AI-enabled innovation, structured program management, and marketing experimentation. It exists to ensure the Marketing team executes against the highest-priority initiatives with rigor, consistently incubates ideas that drive incremental revenue, and launches programs that improve customer experience and brand performance.

This leader will build and govern the Marketing PMO, drive adoption of AI tools that improve speed and productivity across the team, and lead the design and launch of marketing experimentation programs. They report directly to the CMO and act as a force multiplier across brand, campaigns, content, demand generation, product and channel strategy.

The right candidate thinks in systems, executes with urgency, and has the commercial instincts to distinguish between experimentation for its own sake and innovation that moves the business forward. This role has no direct reports at launch but is expected to build and lead a team as the function matures.

Responsibilities

• Marketing PMO and Program Governance
  • Build and manage the Marketing PMO from the ground up.
  • Own the full lifecycle of marketing initiatives from brief through post-launch review.
  • Maintain a live portfolio view that enables the CMO to prioritize, deprioritize, and redeploy resources in real time.
  • Translate CMO directives and marketing strategy into time-bound, cross-functional roadmaps.
  • Ensure the team is always working on the highest-leverage activities.
  • Serve as the integration point across Marketing disciplines and key stakeholder functions.
  • Drive shared accountability and resolve misalignment before it creates execution risk.
• Marketing Innovation and Experimentation
  • Build and steward the Marketing experimentation pipeline.
  • Identify, evaluate, and advance ideas that improve revenue generation, customer acquisition, retention, or brand performance.
  • Own the go/no-go framework for what gets resourced and launched.
  • Design and launch structured marketing experimentation programs.
  • Run experiments end-to-end when speed requires it; hand off to team members for scale when the model is proven.
  • Ensure every program has a clear hypothesis, success metric, and decision point.
  • Identify emerging channels, campaign formats, and audience strategies.
  • Bring structured test plans, not opinions.
  • Convert what works into repeatable playbooks.
• AI-Enabled Innovation
  • Lead the identification and adoption of AI tools that make the Marketing team faster and more effective.
  • Build internal playbooks for responsible and compliant AI use in a regulated environment.
  • Build dashboards, KPIs, and reporting cadences for real-time visibility into campaign performance.
  • Evaluate, implement, and scale AI tools across the Marketing function.
  • Develop team fluency in AI-assisted workflows and establish governance standards.
• Strategic Leadership and Planning
  • Act as a force multiplier for the CMO by translating strategic vision into executable plans.
  • Maintain visibility into team capacity and initiative load across the marketing portfolio.
  • Identify talent needs, define team structure, and develop the case for investment.
• Execution and Accountability
  • Establish the operating rhythms, tools, and norms that enable the Marketing team to execute with consistency and speed.
  • Synthesize complexity into clear executive narratives and practical team-level direction.
  • Hold the Marketing team accountable to measurable results.

Qualifications

• Deep expertise in marketing program management, innovation pipeline development, and structured experimentation.
• Hands-on experience using AI tools to improve effectiveness, speed, and productivity.
• Strong command of marketing experimentation methodology.
• Proven ability to manage concurrent, cross-functional marketing programs.
• Excellent written and verbal communication skills.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• 7+ years in B2B or B2C marketing, marketing operations, or strategy roles.
• At least 3 years at a Manager level or above in a high-growth or regulated environment.
• Demonstrated experience building or managing a marketing PMO.
• Experience in a regulated industry required.
• Proven cross-functional collaborator.

Benefits

• Comprehensive benefits to support your health, well-being, and future.
• Medical, dental, and vision coverage.
• Paid time off.
• 401(k) matching.
• Wellness perks, IV therapy, and compounded medications.

Values

• People: Empowering people defines who we are.
• Quality: Excellence in every product, every time.
• Service: Serving others is our highest purpose.
• Innovation: Advancing care through technology and discovery.