[Hiring] Director of Digital Product @Scale Media

Role Description

We’re looking for a Director of Digital Product to lead the strategy, optimization, and operational performance of our ecommerce ecosystem across multiple wellness brands. This role sits at the center of growth, customer experience, and ecommerce operations. You’ll own the performance and evolution of our Shopify environments — from conversion rate optimization and subscription adoption to site operations, merchandising strategy, and platform infrastructure.

This is a high-leverage, hands-on role. We’re not looking for someone who wants to manage from a distance. We want a builder/operator who can think strategically while staying deeply involved in experimentation, analytics, prioritization, and execution.

You’ll partner closely with our Growth, Creative, Analytics, Finance, and Operations teams, as well as external Shopify and tooling partners. You’ll report directly to the VP of Growth and play a central role in helping Scale Media build the next generation of AI-native consumer brands.

What you’ll own

• Website conversion strategy.
• Shopify ecosystem management.
• Experimentation systems.
• Cross-functional execution.
• Analytics and reporting.
• AI-enabled workflows.
• Team leadership.

What success looks like

• Improved website conversion rates across portfolio brands.
• Increased subscription adoption and stronger retention metrics.
• Faster experimentation velocity and better decision-making frameworks.
• More reliable website operations and cleaner ownership structures.
• Improved mobile experience and funnel performance.
• AI-enabled systems that increase team leverage and operational efficiency.
• A stronger ecommerce organization with higher standards and better execution quality.

Qualifications

• Deep Shopify and DTC ecommerce experience.
• Strong CRO instincts.
• Systems-oriented thinking.
• Analytical rigor.
• AI fluency.
• Hands-on operator mentality.
• Experience leading teams.
• 7-10+ years of relevant experience.

Requirements

• Ecommerce leaders at scaled DTC brands.
• CRO leaders from high-growth consumer companies.
• Shopify ecosystem operators with strong experimentation backgrounds.
• Ecommerce consultants or agency operators who’ve worked deeply inside consumer brands.

Preferred, but not required

• Experience in supplements, wellness, beauty, or consumer subscription businesses.
• Familiarity with ecommerce personalization and retention tooling.
• Experience rebuilding or leveling up junior-heavy teams.
• Deep understanding of subscription ecommerce economics.
• Experience scaling multi-brand ecommerce portfolios.

Compensation

150k - 200k, depending on experience.