[Hiring] Director of Digital Product @iRESTORE

Role Description

iRESTORE is seeking a CRO operator who is highly analytical, detail-oriented, and focused on improving conversion and revenue performance across the website. Responsibilities include:

• Identifying friction in the customer journey
• Prioritizing improvements
• Executing tests that improve site performance

The ideal candidate will:

• Closely monitor site performance
• Build structured testing programs
• Partner cross-functionally with acquisition, lifecycle, and creative teams to drive measurable outcomes
• Manage a disciplined Plan, Execute, Analyze, React approach
• Take ownership of the testing backlog and optimization roadmap

This role requires a hands-on operator who is comfortable:

• Writing test plans
• Building landing pages
• Reviewing performance data
• Moving quickly from insight to execution

Familiarity with AI tools for content generation, page creation, and rapid iteration is strongly preferred.

Over time, this position will expand into helping build and lead a broader CRO and digital product function, including hiring and managing additional resources as the team scales.

The role begins as a player-coach position, supported by one direct report and an external development agency.

Qualifications

• 8+ years in CRO, growth, or e-commerce optimization roles
• Strong experience in DTC or e-commerce environments
• Deep understanding of Shopify Plus or similar platforms
• Proven experience running A/B tests and experimentation programs
• Strong analytical mindset with comfort in data and performance metrics
• Experience working with UX, design, and development teams
• Ability to identify friction and translate insights into actionable tests
• Familiarity with tools such as GA4, Hotjar, Northbeam, or similar
• Comfortable working in fast-paced, performance-driven environments
• Strong ownership mindset with the ability to operate independently

Requirements

• Higher conversion rates across key funnel stages
• Improved LTV, AOV, and revenue per visitor
• Faster testing cycles and increased experimentation velocity
• Clear reduction in friction across the customer journey
• Measurable impact on revenue efficiency and profitability
• Strong collaboration across growth, creative, and product teams

Benefits

• Unlimited PTO
• Medical, Dental, Vision and Life Insurance
• Paid Parental Leave
• WFH Setup Credit
• Quarterly Fitness Credit
• Quarterly Read-On-Us Credit
• Employee Discounts on iRESTORE Products!

Company Description

iRESTORE is a fast-growing direct-to-consumer brand in the beauty and wellness space focused on restoring confidence through safe and effective solutions for hair regrowth and health. We are at an important stage of growth as we scale into a global beauty brand.

Our focus is on improving the customer journey across every touchpoint, using data, experimentation, and continuous optimization to drive performance.