[Hiring] CRM Product Owner @Coim Usa

Role Description

The CRM Product Owner serves as the critical bridge between business strategy and technical execution, taking a high-level product vision and transforming it into a concrete, actionable technical backlog. In this role, the Product Owner represents the voice of stakeholders and end-users, ensuring that the development team builds scalable, high-value features on the CRM platform. This role bridges cross-functional teams, including sales, technology, supply chain, customer service, production, and administrative — to optimize business processes, enhance user engagement, and drive data integrity to enable the organization to make data-driven decisions.

**This position is not eligible for employer-sponsored work authorization; applicants must have unrestricted authorization to work in the U.S. for any company.

Key Responsibilities

• Lead end-to-end CRM projects, including system enhancements, integrations, and process improvements.
• Partner with stakeholders across sales, marketing, customer service, and operations to gather requirements and translate them into scalable Salesforce solutions.
• Manage project scope, timelines, budget, risk, and resource allocation using formal project management methodologies (i.e., Agile/SCRUM, Kanban, Waterfall, or hybrid).
• Oversee Salesforce customization, configuration, and integration with ERP and other enterprise systems commonly used in manufacturing environments.
• Drive adoption and user engagement through training, documentation, and change management strategies.
• Manage a backlog to ensure refinement, traceability and readiness for development.
• Partner with training teams to design change enablement plans, documentation, and communications that ensure smooth user adoption.
• Ensure data integrity, governance, and compliance with industry regulations (e.g., chemical safety and distribution standards where applicable).
• Monitor performance metrics and KPIs to continuously improve CRM system effectiveness and business outcomes.
• Act as the primary liaison between business stakeholders, IT teams, and external vendors or Salesforce implementation partners.
• Support sales operations, account management processes, and customer lifecycle management initiatives through training, troubleshooting, assistance, and regular interactions.
• Stay current on Salesforce platform updates and recommend enhancements aligned with business strategy.

Qualifications

• 3-5 years of direct project management experience managing product backlogs or business analysis specifically within a complex CRM ecosystem.
• Proven experience working in B2B environments, preferably within manufacturing, chemical, or industrial sectors.
• Mastery of Agile/Scrum or Kanban delivery methodologies and project tracking tooling.
• Strong understanding and application experience of Salesforce products (i.e., Sales Cloud; Service Cloud, Experience Cloud, Agentforce, Einstein, CPQ is a plus).
• High level understanding of the sales process experience.
• Experience integrating Salesforce with ERP systems (i.e., SAP, Oracle, or similar).
• Demonstrated ability to manage cross-functional teams and complex, multi-phase projects.
• Familiarity with chemical manufacturing processes, including order management, product traceability (preferred).
• Strong communication, stakeholder management, and leadership skills.
• Excellent problem-solving, analytical, and organizational capabilities.
• Experience with project management tools (i.e., MS Project, Smartsheet).
• Understanding of supply chain, logistics, and distribution models specific to chemicals.
• Experience in generative AI for sales & customer operations is a plus.
• Experience supporting technical sales teams and complex product configurations.

Education / Certification Requirements

• Bachelor’s degree in Business Administration, Marketing & Sales, or a closely related discipline.
• Master’s degree (MBA or related field) is a plus but not required.
• CSPO or PMI-ACP preferred, not required.